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Poja Shams
Poja Shams
Associate Professor, Karlstads universitet, Centrum för tjänsteforskning
Verifierad e-postadress på kau.se - Startsida
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Service innovation in e-commerce last mile delivery: Mapping the e-customer journey
Y Vakulenko, P Shams, D Hellström, K Hjort
Journal of Business Research 101, 461-468, 2019
3072019
Online retail experience and customer satisfaction: the mediating role of last mile delivery
Y Vakulenko, P Shams, D Hellström, K Hjort
The International Review of Retail, Distribution and Consumer Research 29 (3 …, 2019
2312019
Frontline encounters of the AI kind: An evolved service encounter framework
S Robinson, C Orsingher, L Alkire, A De Keyser, M Giebelhausen, ...
Journal of Business Research 116, 366-376, 2020
1712020
The use of electrodermal activity (EDA) measurement to understand consumer emotions–A literature review and a call for action
D Caruelle, A Gustafsson, P Shams, L Lervik-Olsen
Journal of Business Research 104, 146-160, 2019
1472019
Heuristics and resource depletion: eye-tracking customers’ in situ gaze behavior in the field
E Wästlund, T Otterbring, A Gustafsson, P Shams
Journal of Business Research 68 (1), 95-101, 2015
1012015
Gamified in-store mobile marketing: The mixed effect of gamified point-of-purchase advertising
J Högberg, P Shams, E Wästlund
Journal of Retailing and Consumer Services 50, 298-304, 2019
902019
Vision (im) possible? The effects of in-store signage on customers’ visual attention
T Otterbring, E Wästlund, A Gustafsson, P Shams
Journal of Retailing and Consumer Services 21 (5), 676-684, 2014
832014
Unsold is unseen… or is it? Examining the role of peripheral vision in the consumer choice process using eye-tracking methodology
E Wästlund, P Shams, T Otterbring
Appetite 120, 49-56, 2018
792018
Left isn't always right: placement of pictorial and textual package elements
T Otterbring, P Shams, E Wästlund, A Gustafsson
British Food Journal 115 (8), 1211-1225, 2013
552013
Neuroscience in service research: an overview and discussion of its possibilities
N Verhulst, A De Keyser, A Gustafsson, P Shams, Y Van Vaerenbergh
Journal of Service Management 30 (5), 621-649, 2019
502019
Mirror, mirror, on the menu: Visual reminders of overweight stimulate healthier meal choices
T Otterbring, P Shams
Journal of Retailing and Consumer Services 47, 177-183, 2019
382019
Does delivery service differentiation matter? Comparing rural to urban e-consumer satisfaction and retention
Y Vakulenko, J Arsenovic, D Hellström, P Shams
Journal of Business Research 142, 476-484, 2022
352022
Does service employees’ appearance affect the healthiness of food choice?
T Huneke, S Benoit, P Shams, A Gustafsson
Psychology & Marketing 32 (1), 94-106, 2015
342015
Consumer perception at point of purchase: Evaluating proposed package designs in an eye-tracking lab
E Wästlund, P Shams, M Löfgren, L Witell, A Gustafsson
Journal of Business & Retail Management Research 5 (1), 42-51, 2010
272010
Affective computing in marketing: practical implications and research opportunities afforded by emotionally intelligent machines
D Caruelle, P Shams, A Gustafsson, L Lervik-Olsen
Marketing Letters 33 (1), 163-169, 2022
222022
Cereal deal: How the physical appearance of others affects attention to healthy foods
T Otterbring, K Gidlöf, K Rolschau, P Shams
Perspectives on Behavior Science 43 (3), 451-468, 2020
142020
What does it take to get your attention
P Shams
The influence of in-store and out-of-store factors on visual attention and …, 2013
102013
Spotlighting customers' visual attention at the stock, shelf and store levels with the 3s model
T Otterbring, E Wästlund, P Shams
JoVE (Journal of Visualized Experiments), e58846, 2019
52019
What Does it Take to Get Your Attention?: The Influence of In-store and Out-of-store Factors on Visual Attention and Decision Making for Fast-moving Consumer Goods
P Shams
Karlstads universitet, 2013
52013
Revisiting russo and leclerc
P Shams, E Wästlund, L Witell
Proceedings of the Symposium on Eye Tracking Research and Applications, 389-392, 2012
42012
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Artiklar 1–20