Poja Shams
Poja Shams
Associate Professor, Karlstads universitet, Centrum för tjänsteforskning
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Service innovation in e-commerce last mile delivery: Mapping the e-customer journey
Y Vakulenko, P Shams, D Hellström, K Hjort
Journal of Business Research 101, 461-468, 2019
Heuristics and resource depletion: eye-tracking customers’ in situ gaze behavior in the field
E Wästlund, T Otterbring, A Gustafsson, P Shams
Journal of Business Research 68 (1), 95-101, 2015
Vision (im) possible? The effects of in-store signage on customers’ visual attention
T Otterbring, E Wästlund, A Gustafsson, P Shams
Journal of Retailing and Consumer Services 21 (5), 676-684, 2014
Unsold is unseen… or is it? Examining the role of peripheral vision in the consumer choice process using eye-tracking methodology
E Wästlund, P Shams, T Otterbring
Appetite 120, 49-56, 2018
Online retail experience and customer satisfaction: the mediating role of last mile delivery
Y Vakulenko, P Shams, D Hellström, K Hjort
The International Review of Retail, Distribution and Consumer Research 29 (3 …, 2019
Left isn't always right: placement of pictorial and textual package elements
T Otterbring, P Shams, E Wästlund, A Gustafsson
British Food Journal, 2013
The use of electrodermal activity (EDA) measurement to understand consumer emotions–A literature review and a call for action
D Caruelle, A Gustafsson, P Shams, L Lervik-Olsen
Journal of Business Research 104, 146-160, 2019
Gamified in-store mobile marketing: The mixed effect of gamified point-of-purchase advertising
J Högberg, P Shams, E Wästlund
Journal of Retailing and Consumer Services 50, 298-304, 2019
Frontline encounters of the AI kind: An evolved service encounter framework
S Robinson, C Orsingher, L Alkire, A De Keyser, M Giebelhausen, ...
Journal of Business Research 116, 366-376, 2020
Mirror, mirror, on the menu: Visual reminders of overweight stimulate healthier meal choices
T Otterbring, P Shams
Journal of Retailing and Consumer Services 47, 177-183, 2019
Does service employees’ appearance affect the healthiness of food choice?
T Huneke, S Benoit, P Shams, A Gustafsson
Psychology & Marketing 32 (1), 94-106, 2015
Neuroscience in service research: an overview and discussion of its possibilities
N Verhulst, A De Keyser, A Gustafsson, P Shams, Y Van Vaerenbergh
Journal of Service Management, 2019
Consumer perception at point of purchase: Evaluating proposed package designs in an eye-tracking lab
E Wästlund, P Shams, M Löfgren, L Witell, A Gustafsson
Journal of Business & Retail Management Research 5 (1), 42-51, 2010
Cereal deal: how the physical appearance of others affects attention to healthy foods
T Otterbring, K Gidlöf, K Rolschau, P Shams
Perspectives on Behavior Science 43 (3), 451, 2020
What does it take to get your attention
P Shams
The influence of In-Store and Out-of-Store Factors on Visual Attention and …, 2013
What Does it Take to Get Your Attention?: The Influence of In-store and Out-of-store Factors on Visual Attention and Decision Making for Fast-moving Consumer Goods
P Shams
Karlstads universitet, 2013
Revisiting russo and leclerc
P Shams, E Wästlund, L Witell
Proceedings of the Symposium on Eye Tracking Research and Applications, 389-392, 2012
Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
T Otterbring, E Wästlund, P Shams
JoVE (Journal of Visualized Experiments), e58846, 2019
A walk on the wild side: Investigating attention during the consumer choice process in a real supermarket setting
E Wästlund, L Witell, M Löfgren, P Shams, T Otterbring
ECEM2013 European Conference on Eye Movements, 11-16 August 2013, Lund …, 2013
Consumer perception at the point-of-purchase
E Wästlund, P Shams, M Löfgren, L Witell, A Gustafsson
Nordic Retail and Wholesale Conference, Norrtälje, Sweden, 2008
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