| An integrated framework for the adoption and continuance intention to use mobile payment apps M Humbani, M Wiese International Journal of Bank Marketing 37 (2), 646-664, 2019 | 323 | 2019 |
| A cashless society for all: Determining consumers’ readiness to adopt mobile payment services M Humbani, M Wiese Journal of African Business 19 (3), 409-429, 2018 | 264 | 2018 |
| A framework for Facebook advertising effectiveness: A behavioral perspective M Wiese, C Martínez-Climent, D Botella-Carrubi Journal of Business Research 109, 76-87, 2020 | 128 | 2020 |
| The theory of planned behaviour and user engagement applied to Facebook advertising PNC Sanne, M Wiese South African Journal of Information Management 20 (1), 1-10, 2018 | 117 | 2018 |
| Consumer intentions to engage in s-commerce: a cross-national study C Bianchi, L Andrews, M Wiese, S Fazal-E-Hasan Journal of Marketing Management 33 (5-6), 464-494, 2017 | 88 | 2017 |
| Exploring technology readiness for mobile payment app users M Wiese, M Humbani The International Review of Retail, Distribution and Consumer Research 30 (2 …, 2020 | 84 | 2020 |
| A marketing perspective on choice factors considered by South African first-year students in selecting a higher education institution M Wiese, N Van Heerden, Y Jordaan, E North Southern African Business Review 13 (1), 39-60, 2009 | 81 | 2009 |
| The role of demographics in students' selection of higher education institutions M Wiese, CH Van Heerden, Y Jordaan Acta Commercii 10 (1), 150-163, 2010 | 71 | 2010 |
| A higher education marketing perspective on choice factors and information sources considered by South African first year university students M Wiese University of Pretoria, 2008 | 40 | 2008 |
| Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context M Wiese, HS Akareem Journal of Marketing Management 36 (5-6), 420-455, 2020 | 35 | 2020 |
| The battle of the e-textbook: Libraries' role in facilitating student acceptance and use of e-textbooks M Wiese, G Du Plessis South African Journal of Libraries and Information Science 80 (2), 17-26, 2014 | 35 | 2014 |
| The importance of non-financial motivators to pharmaceutical sales representatives: A demographic study M Wiese, R Coetzee Southern African Business Review 17 (1), 23-56, 2013 | 32 | 2013 |
| Demographic differences in adult consumers' decision-making styles in Tshwane, South Africa D Potgieter, M Wiese, A Strasheim Journal of Family Ecology and Consumer Sciences= Tydskrif vir Gesinsekologie …, 2013 | 29 | 2013 |
| Parental influence on consumer and purchase behaviour of Generation Y M Wiese, L Kruger Journal of Consumer Sciences 44, 2016 | 26 | 2016 |
| Social networking experiences on Facebook: A survey of gender differences amongst students M Wiese, J Lauer, G Pantazis, J Samuels Acta Commercii 14 (1), 1-7, 2014 | 23 | 2014 |
| Content analysis of published articles in the South African Journal of Economic and Management Sciences Y Jordaan, M Wiese, K Amade, E De Clercq South African Journal of Economic and Management Sciences 16 (4), 435-451, 2013 | 22 | 2013 |
| The role of ethnicity in the higher education institution selection process Y Jordaan, M Wiese South African Journal of Higher Education 24 (4), 538-554, 2010 | 21 | 2010 |
| Black middle class township shoppers: a shopper typology N Mashaba, M Wiese The International Review of Retail, Distribution and Consumer Research 26 (1 …, 2016 | 19 | 2016 |
| Segmenting brands' social network site (Sns) consumers: a four-country study L Andrews, C Bianchi, M Wiese, A Cuneo, S Fazal E. Hasan Journal of International Consumer Marketing 31 (1), 22-38, 2019 | 16 | 2019 |
| Why do consumers engage in online brand communities–and why should brands care? D van Heerden, M Wiese Journal of Consumer Marketing 38 (4), 353-363, 2021 | 14 | 2021 |
Yolanda JordaanProfessor of Marketing Management, University of PretoriaVerified email at up.ac.za
