| Interviewing the experts: Student produced podcast GR Armstrong, JM Tucker, VJ Massad Journal of Information Technology Education. Innovations in Practice 8, 79, 2009 | 103 | 2009 |
| Comparing bidding and pricing between in‐person and online auctions VJ Massad, JM Tucker Journal of Product & Brand Management 9 (5), 325-340, 2000 | 83 | 2000 |
| Profiling a Mind Map User: A Descriptive Appraisal. JM Tucker, GR Armstrong, VJ Massad Journal of Instructional Pedagogies 2, 2010 | 70 | 2010 |
| Achieving learning goals with student‐created podcasts GR Armstrong, JM Tucker, VJ Massad Decision Sciences Journal of Innovative Education 7 (1), 149-154, 2009 | 51 | 2009 |
| Channel surfing, brand loyalty and risk propensity: a segmentation approach to modelling consumer switching behaviours in the USA VJ Massad, J Reardon International Journal of Advertising 15 (3), 250-261, 1996 | 28 | 1996 |
| Using Student Managed Businesses to Integrate the Business Curriculum. VJ Massad, JM Tucker Journal of Instructional Pedagogies 1, 2009 | 23 | 2009 |
| Understanding the cord-cutters: An adoption/self-efficacy approach VJ Massad International Journal on Media Management 20 (3), 216-237, 2018 | 20 | 2018 |
| Using and assessing an experiential learning project in a retail marketing course. TA Maskulka, DE Stout, VJ Massad Journal of Instructional Pedagogies 6, 2011 | 19 | 2011 |
| The Wheel of Retailing revisited: toward a" Wheel of e-Tailing?" VJ Massad, MB Nein, JM Tucker Journal of Management and Marketing Research 8, 1, 2011 | 16 | 2011 |
| The roles of bounded rationality and ethical self-efficacy in online shopping orientation VJ Massad, K Berardelli Academy of Marketing Studies Journal 20 (3), 26, 2016 | 13 | 2016 |
| The acceptance of electronic journals by business faculty: an adoption/diffusion approach VJ Massad, ML Brown, JM Tucker Journal of Behavioral Studies in Business 3, 1, 2011 | 12 | 2011 |
| An evaluation of attributes sought by prospective business majors at private colleges VJ Massad, JM Tucker Journal of College Admission, 20, 2000 | 12 | 2000 |
| Effect of buyer and seller experience on buy it now pricing JM Tucker, VJ Massad Journal of Internet commerce 3 (2), 101-115, 2004 | 8 | 2004 |
| An examination of seller pricing options at online auctions JM Tucker, VJ Massad Research Paper, Shippensburg University, im Internet unter: http://dylee …, 2003 | 8 | 2003 |
| Mayor vs. manager revisited: an archival approach to comparing efficiency VJ Massad International Journal of Public Administration 18 (11), 1673-1691, 1995 | 6 | 1995 |
| The hierarchy of internet communication effects: A new paradigm for understanding internet promotion JM Tucker, VJ Massad Journal of Internet commerce 4 (4), 165-181, 2005 | 3 | 2005 |
| The Deficiency of Relationship Marketing as a Paradigm to Explain E-Commerce Phenomena: The Case of Online Auctions VJ Massad, JL Whitmyer, JM Tucker Quarterly Journal of Electronic Commerce 2, 205-214, 2001 | 3 | 2001 |
| Musicians and digital pirating: A paradox VJ Massad International Journal of Business and Social Science 5 (7), 2014 | 2 | 2014 |
| Pirates, mercenaries, scouts and saints: a segmentation approach to understanding digital downloading VJ Massad, B Risch, JM Tucker International Journal of Electronic Customer Relationship Management 7 (2 …, 2013 | 2 | 2013 |
| AN ECLECTIC PARADIGM OF SALESPERSON COMPENSATION: TOWARD A COMPREHENSIVE FRAMEWORK OF THE DETERMINANTS OF SALES COMPENSATION MODES. J Chowdhury, VJ Massad Journal of Marketing Management (10711988) 7 (1), 1997 | 2 | 1997 |
