| Value-based sales process adaptation in business relationships P Viio, C Grönroos Industrial Marketing Management 43 (6), 1085-1095, 2014 | 108 | 2014 |
| How buyer–seller relationship orientation affects adaptation of sales processes to the buying process P Viio, C Grönroos Industrial Marketing Management 52, 37-46, 2016 | 106 | 2016 |
| Understanding the sales-marketing interface dysfunction experience in business-to-business firms: A matter of perspective A Malshe, JS Johnson, P Viio Industrial Marketing Management 63, 145-157, 2017 | 66 | 2017 |
| Strategic sales process adaptation: Relationship orientation of the sales process in a business-to-business context P Viio Svenska handelshögskolan, 2011 | 41 | 2011 |
| Double-loop sales adaptation: A conceptual model and an empirical investigation P Viio, F Nordin Journal of Business-to-Business Marketing 24 (2), 123-137, 2017 | 8 | 2017 |
| Value-based sales process adaptation: a relationship marketing approach P Viio, C Grönroos 29th IMP conference: Managing Relationships in a Global Network: Challenges …, 2013 | 4 | 2013 |
| When does implementation of relationship orientation in new product launch matter? P Viio, F Nordin Industrial Marketing Management 45, 47-48, 2015 | 1 | 2015 |
| lndustrial Marketing Management P Viio, C Grönroos Industrial Marketing Management 43, 1085-1095, 2014 | 1 | 2014 |
| Making marketing decisions in turbulent business contexts F Nordin, A Ravald, P Viio 2018 CBIM International Conference, 53, 2018 | | 2018 |
| Strategic Sales Process Adaptation: A Relationship Marketing Approach PH Viio, C Grönroos 4th Conference on Enhancing Sales Force Productivity, 2013 | | 2013 |
