Suvi Nenonen
Suvi Nenonen
Professor, University of Auckland Business School
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Business model design: conceptualizing networked value co‐creation
S Nenonen, K Storbacka
International Journal of Quality and Service Sciences, 2010
Actor engagement as a microfoundation for value co-creation
K Storbacka, RJ Brodie, T Böhmann, PP Maglio, S Nenonen
Journal of Business Research 69 (8), 3008-3017, 2016
Managing co‐creation design: A strategic approach to innovation
P Frow, S Nenonen, A Payne, K Storbacka
British Journal of Management 26 (3), 463-483, 2015
Scripting markets: From value propositions to market propositions
K Storbacka, S Nenonen
Industrial Marketing Management 40 (2), 255-266, 2011
Solution business models: Transformation along four continua
K Storbacka, C Windahl, S Nenonen, A Salonen
Industrial Marketing Management 42 (5), 705-716, 2013
The changing role of sales: Viewing sales as a strategic, cross‐functional process
K Storbacka, L Ryals, IA Davies, S Nenonen
European Journal of marketing, 2009
Designing business models for value co-creation
K Storbacka, P Frow, S Nenonen, A Payne
Special issue–Toward a better understanding of the role of value in markets …, 2012
Customer relationships and the heterogeneity of firm performance
K Storbacka, S Nenonen
Journal of Business & Industrial Marketing, 2009
Markets as configurations
K Storbacka, S Nenonen
European Journal of Marketing, 2011
A new perspective on market dynamics: Market plasticity and the stability–fluidity dialectics
S Nenonen, H Kjellberg, J Pels, L Cheung, S Lindeman, C Mele, L Sajtos, ...
Marketing Theory 14 (3), 269-289, 2014
Learning with the market: Facilitating market innovation
K Storbacka, S Nenonen
Industrial Marketing Management 44, 73-82, 2015
Market futures/future markets: Research directions in the study of markets
H Kjellberg, K Storbacka, M Akaka, J Chandler, J Finch, S Lindeman, ...
Marketing theory 12 (2), 219-223, 2012
Capabilities for market-shaping: Triggering and facilitating increased value creation
S Nenonen, K Storbacka, C Windahl
Journal of the Academy of Marketing Science 47 (4), 617-639, 2019
Theorizing with managers: how to achieve both academic rigor and practical relevance?
S Nenonen, RJ Brodie, K Storbacka, LD Peters
European Journal of Marketing, 2017
Shaping service ecosystems: exploring the dark side of agency
C Mele, S Nenonen, J Pels, K Storbacka, A Nariswari, V Kaartemo
Journal of Service Management, 2018
Driving shareholder value with customer asset management: Moving beyond customer lifetime value
S Nenonen, K Storbacka
Industrial Marketing Management 52, 140-150, 2016
Competitive arena mapping: Market innovation using morphological analysis in business markets
K Storbacka, S Nenonen
Journal of business-to-business marketing 19 (3), 183-215, 2012
Markkinamuotoilu. Johdatko markkinoita vai johtavatko markkinat sinua
S Nenonen, K Storbacka
Helsinki: WSOYpro, 2010
SMASH: Using market shaping to design new strategies for innovation, value creation, and growth
S Nenonen, K Storbacka
Emerald Group Publishing, 2018
Is your industrial marketing work working? Developing a composite index of market change
S Nenonen, K Storbacka, C Frethey-Bentham
Industrial Marketing Management 80, 251-265, 2019
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