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Angela da Rocha
Angela da Rocha
Verified email at iag.puc-rio.br
Title
Cited by
Cited by
Year
Marketing: Teoria E Prática No Brasil .
A da Rocha, C Christensen
Editora Atlas SA, 2000
7382000
An empirical investigation of the factors influencing exporting success of Brazilian firms
CH Christensen, A Da Rocha, RK Gertner
Journal of International Business Studies 18 (3), 61-77, 1987
6371987
The internationalization process of Brazilian software firms and the born global phenomenon: Examining firm, network, and entrepreneur variables
LA Dib, A Da Rocha, JF Da Silva
Journal of international entrepreneurship 8 (3), 233-253, 2010
2752010
Perception of export barriers to Mercosur by Brazilian firms
PA Da Silva, A da Rocha
International Marketing Review 18 (6), 589-611, 2001
2032001
Impacts of technology readiness on emotions and cognition in Brazil
JB Ferreira, A da Rocha, JF da Silva
Journal of Business Research 67 (5), 865-873, 2014
1532014
Aggressive and passive exporters: a study in the Brazilian furniture industry
A Da Rocha, CH Christensen, CE da Cunha
International Marketing Review, 1990
1411990
Administração de marketing: conceitos, estratégias, aplicações
A da Rocha, JB Ferreira, JF da Silva
Editora Atlas SA, 2000
1152000
A internacionalização das empresas brasileiras: estudos de gestão internacional
A Rocha
Rio de Janeiro: Mauad, 2002
1142002
The entry of Wal‐Mart in Brazil and the competitive responses of multinational and domestic firms
A Da Rocha, LA Dib
International Journal of Retail & Distribution Management, 2002
1062002
Por que as empresas brasileiras não se internacionalizam
A Rocha
As novas fronteiras: a multinacionalização das empresas brasileiras. Rio de …, 2003
1032003
The export experience of a developing country: a review of empirical studies of export behavior and the performance of Brazilian firms
A Da Rocha, CH Christensen
Advances in international marketing 6 (1), 111-142, 1994
1001994
Estratégias de entrada e de operação em mercados internacionais
A ROCHA, V ALMEIDA
Gestão internacional, 7-38, 2006
992006
Paradigma interpretativo nos estudos de consumo: retrospectiva, reflexões e uma agenda de pesquisas para o Brasil
A Rocha, E Rocha
Revista de Administração de Empresas 47, 71-80, 2007
962007
Inclusão social e marketing na base da pirâmide: uma agenda de pesquisa
A Rocha, JF Silva
RAE eletrônica 7, 2008
852008
Determinants of export performance: a study of large Brazilian manufacturing firms
J Carneiro, A Rocha, JF Silva
BAR-Brazilian Administration Review 8, 107-132, 2011
802011
Relacionamentos entre compradores e vendedores: origens e perspectivas no marketing de relacionamento
A Rocha, FB Luce
Revista de Administração de Empresas 46, 87-93, 2006
782006
A critical analysis of measurement models of export performance
J Carneiro, A Rocha, JF Silva
BAR-Brazilian Administration Review 4, 1-19, 2007
752007
Building a better measure of business performance
JMT Carneiro, JF Silva, A Rocha, LAR Dib
RAC-Eletrônica 1 (2), 114-135, 2007
742007
Mensuração do desempenho organizacional: questões conceituais e metodológicas
J Carneiro, JF Silva, A Rocha, CA Hemais
Estudos em negócios IV, 145-175, 2005
742005
Challenging the Uppsala internationalization model: a contingent approach to the internationalization of services
J Carneiro, A Rocha, JF Silva
BAR-Brazilian Administration Review 5, 85-103, 2008
712008
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