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Mlenga Jere
Mlenga Jere
University of Lusaka
Verified email at unilus.ac.zm - Homepage
Title
Cited by
Cited by
Year
Restricting or banning alcohol advertising to reduce alcohol consumption in adults and adolescents
N Siegfried, DC Pienaar, JE Ataguba, J Volmink, T Kredo, M Jere, ...
Cochrane Database of Systematic Reviews, 2014
1162014
An application of uses and gratifications theory to compare consumer motivations for magazine and Internet usage among South African women's magazine readers
MG Jere, SV Davis
Southern African Business Review 15 (1), 1-27, 2011
632011
Cause-related marketing in an emerging market: Effect of cause involvement and message framing on purchase intention
S Bester, MG Jere
Journal of Database Marketing & Customer Strategy Management 19, 286-293, 2012
552012
An application of the theory of planned behaviour to predict intention to consume African indigenous foods in Kenya
TW Gakobo, MG Jere
British Food Journal 118 (5), 2016
532016
A study of small, medium, and micro-sized enterprise (smme) business owner and stakeholder perceptions of barriers and enablers in the South African retail sector
M Jere, A Jere, J Aspeling
Journal of Governance and Regulation, 2015
282015
Exploring factors that influence store patronage amongst low-income consumers in Cape Town, South Africa
MG Jere, BA Aderele, A Jere
Mediterranean Journal of Social Sciences 5 (20), 152-162, 2014
242014
Customer satisfaction and loyalty drivers in the Zambian mobile telecommunications industry
MG Jere, A Mukupa
Journal of Business and Retail Management Research 13 (2), 2018
162018
Investigating motivational factors that influence football match attendance in the South African Premier Soccer League post the 2010 FIFA world cup
MG Jere, S Mathidza
Mediterranean Journal of Social Sciences 5 (20), 563-569, 2014
92014
Willing seller, unwilling buyer: Factors influencing intention to pay for online news in South Africa
M Jere, R Borain
Proceedings of the 2018 Annual Conference of the Emerging Markets Conference …, 2018
72018
Informal and SMME retailers in South Africa
M Jere, A Jere, J Aspeling
Wholesale and Retail Leadership Chair, Cape Peninsula University of Technology, 2014
72014
Portrayals of men and women in Drum magazine (South Africa) advertisements
M Jere
Acta Commercii 14 (1), 1-8, 2014
62014
Customer perceptions of loyalty programs in an emerging market context
MG Jere, C Posthumus
Mediterranean Journal of Social Science 5 (23), 278-284, 2014
52014
Investigating the factors that influence mobile phone adoption amongst the youth in South Africa
M Jere, J Augustine
Mediterr J Soc Sci 5, 519, 2014
42014
Implications of Cochrane Review on restricting or banning alcohol advertising in South Africa
C Parry, D Pienaar, J Ataguba, J Volmink, T Kredo, M Jere, N Siegfried
SAMJ: South African Medical Journal 105 (2), 80-81, 2015
32015
Determining the Factors Influencing Adoption of Interactive Digital Billboards in South Africa
MG Jere, T Dutuma
Proceedings of the 2018 Annual Conference of the Emerging Markets Conference …, 2018
22018
An Investigation of Subcontracting Linkages in Botswana
MG Jere
Journal of Applied Sciences 2 (3), 295-299, 2002
22002
Communication for Diversity and Inclusion: A South African Perspective
P Daya, M Jere
BEYOND THE DARK ARTS: Advancing Marketing and Communication Theory and …, 2023
2023
Health messaging for condom use and HIV testing in rural Zambia
M Jere, Y Nakamura
The Southern African Institute of Management Scientists 33rd Annual …, 2022
2022
Eden All Natural peanut butter: A small enterprise competing in a saturated South African market
M Jere
The Case Writing Centre, University of Cape Town, Graduate School of Business, 2022
2022
Are cooperative relationships a viable option for accessing resources for female informal traders in South Africa?
A Jere, M Jere, R Mason
Journal of Business and Retail Management Research, 2018
2018
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