| Co-created value: Multidimensional scale and nomological network JA Busser, LV Shulga Tourism Management 65, 69-86, 2018 | 223 | 2018 |
| Involvement in consumer-generated advertising: Effects of organizational transparency and brand authenticity on loyalty and trust JA Busser, LV Shulga International Journal of Contemporary Hospitality Management 31 (4), 1763-1784, 2019 | 118 | 2019 |
| Change management communication: The role of meaningfulness, leadership brand authenticity, and gender LV Shulga Cornell Hospitality Quarterly 62 (4), 498-515, 2021 | 51 | 2021 |
| Generational profiles in value co-creation interactions LV Shulga, JA Busser, H Kim Journal of Hospitality Marketing & Management 27 (2), 196-217, 2018 | 47 | 2018 |
| Customers’ perceptions of employee engagement: Fortifying the service–profit chain L Cain, S Tanford, L Shulga International Journal of Hospitality & Tourism Administration 19 (1), 52-77, 2018 | 37 | 2018 |
| The reciprocal role of trust in customer value co-creation LV Shulga, JA Busser, B Bai, H Kim Journal of Hospitality & Tourism Research 45 (4), 672-696, 2021 | 36 | 2021 |
| Talent management meta review: a validity network schema approach LV Shulga, JA Busser International Journal of Contemporary Hospitality Management 31 (10), 3943-3969, 2019 | 36 | 2019 |
| Hospitality employee and customer role in value co-creation: Personal, organizational and collaborative outcomes LV Shulga, JA Busser International journal of hospitality management 91, 102648, 2020 | 34 | 2020 |
| Measuring perceptions of fairness of loyalty program members L Shulga, S Tanford Journal of Hospitality Marketing & Management 27 (3), 346-365, 2018 | 30 | 2018 |
| Customer disposition to social exchange in Co-innovation JA Busser, LV Shulga, HJA Kang International Journal of Hospitality Management 76, 299-307, 2019 | 25 | 2019 |
| Factors affecting willingness to participate in consumer generated advertisement LV Shulga, JA Busser, B Bai International Journal of Hospitality Management 74, 214-223, 2018 | 23 | 2018 |
| Role of commercial friendship, initiation and co-creation types JA Busser, LV Shulga Journal of Service Theory and Practice 29 (4), 488-512, 2019 | 22 | 2019 |
| Customer acceptance of four types of hospitality value propositions LV Shulga, JA Busser International Journal of Hospitality Management 87, 102388, 2020 | 21 | 2020 |
| Customer self-determination in value co-creation LV Shulga, JA Busser Journal of Service Theory and Practice 31 (1), 83-111, 2021 | 20 | 2021 |
| Front-line employee self-determination in value Co-Creation: Generational profiles LV Shulga Journal of Hospitality and Tourism Management 48, 479-491, 2021 | 14 | 2021 |
| Hospitality business models, customer well-being and trust: the mediating role of competitive service advantage LV Shulga, JA Busser, B Bai International Journal of Contemporary Hospitality Management 33 (9), 3040-3064, 2021 | 11 | 2021 |
| The effect of hospitality conference messaging on employee job responses JA Busser, LV Shulga, HJA Kang, DHR Molintas International Journal of Hospitality Management 78, 284-292, 2019 | 10 | 2019 |
| Branding co-creation with consumer-generated advertising: effect on creators and observers LV Shulga, JA Busser, B Bai, H Kim Journal of Advertising 52 (1), 5-23, 2023 | 9 | 2023 |
| Relational energy and co-creation: effects on hospitality stakeholders’ wellbeing LV Shulga, JA Busser, W Chang Journal of Hospitality Marketing & Management 31 (8), 1026-1047, 2022 | 8 | 2022 |
| Covid-19 crisis management human resource cost-retrenchment: the role of transformational leadership and ethical climate LV Shulga, JA Busser International Journal of Contemporary Hospitality Management 36 (4), 1213-1234, 2024 | 6 | 2024 |
