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Citations per year
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Cited by
All
Since 2019
Citations
716
712
h-index
2
2
i10-index
1
1
0
220
110
55
165
2019
2020
2021
2022
2023
2024
13
92
120
209
198
69
Follow
Christian Hughes
University of Notre Dame
Verified email at nd.edu
Influencer Marketing
Social Media Marketing
Content Analysis
Articles
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Cited by
Year
Driving brand engagement through online social influencers: An empirical investigation of sponsored blogging campaigns
C Hughes, V Swaminathan, G Brooks
Journal of marketing 83 (5), 78-96
, 2019
711
2019
Standing out from the crowd: When and why color complexity in social media images increases user engagement
VK Kanuri, C Hughes, BT Hodges
International Journal of Research in Marketing
, 2023
2
2023
Bloggers as Social Influencers: Optimizing Social Media Engagement via Blog Campaigns
V Swaminathan, C Hughes, G Brooks
Marketing Science Institute Working Paper Series
, 2016
2
2016
When Do We Listen to Social Influencers? Two Essays Examining the Role of Social Influence
C Hughes
University of Pittsburgh
, 2019
1
2019
How Can Firms Make Influencer Marketing Work for Them?
C Hughes
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