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Aaron R. Brough
Aaron R. Brough
Associate Professor of Marketing, Utah State University
Verifierad e-postadress på usu.edu - Startsida
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Is eco-friendly unmanly? The green-feminine stereotype and its effect on sustainable consumption
AR Brough, JEB Wilkie, J Ma, MS Isaac, D Gal
Journal of consumer research 43 (4), 567-582, 2016
8062016
Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods
AR Brough, MS Isaac
Journal of Marketing 76 (July), 78-91, 2012
1042012
Consumer privacy during (and after) the COVID-19 pandemic
AR Brough, KD Martin
Journal of Public Policy & Marketing 40 (1), 108-110, 2021
942021
When Opposites Detract: Categorical Reasoning and Subtractive Valuations of Product Combinations
AR BROUGH, A CHERNEV
Journal of Consumer Research 39 (2), 399-414, 2012
522012
Critical roles of knowledge and motivation in privacy research
AR Brough, KD Martin
Current opinion in psychology 31, 11-15, 2020
512020
Men Resist Green Behavior as Un-Manly: A Surprising Reason for Resistance to Environmental Goods and Habits
AR Brough, JEB Wilkie
Scientific American, 2017
262017
Is Top 10 Better Than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims
MS Isaac, AR Brough, K Grayson
Journal of Marketing Research 53 (3), 338–353, 2016
262016
Judging a Part by the Size of Its Whole: The Category Size Bias in Probability Judgments
MS Isaac, AR Brough
Journal of Consumer Research 41 (August), 2014
252014
The bulletproof glass effect: Unintended consequences of privacy notices
AR Brough, DA Norton, SL Sciarappa, LK John
Journal of Marketing Research 59 (4), 739-754, 2022
172022
When products are valued more but sold for less: The impact of waste aversion on disposal behavior
A Brough, M Isaac
ACR North American Advances, 2010
152010
Why We Don't Rent What Others Love: The Role of Product Attachment in Consumer‐to‐Consumer Transactions
ARH Graul, AR Brough
Journal of Consumer Psychology 31 (2), 329-341, 2021
142021
Understanding how sustainability initiatives fail: A framework to aid design of effective interventions
AR Brough, GE Donnelly, V Griskevicius, EM Markowitz, KT Raimi, ...
Social Marketing Quarterly 26 (4), 309-324, 2020
102020
How emotional attachment influences lender participation in consumer-to-consumer rental platforms
ARH Graul, AR Brough, MS Isaac
Journal of Business Research 139, 1211-1217, 2022
92022
Symbolic Disposal
A Brough, M Isaac
NA—Advances in Consumer Research Bagchi, R., Block, L., Lee, L. and Duluth …, 2020
5*2020
When two is better than one: polarization and compromise in unrestricted choice
A Bonezzi, A Chernev, A Brough
ACR North American Advances, 2012
42012
The “Sticky Choice” Bias in Sequential Decision-Making
AR Brough, MS Isaac, A Chernev
Advances in Consumer Research 35, 897, 2008
42008
The pandemic-induced personal data explosion
AI Canhoto, AR Brough
Social Marketing Quarterly 28 (1), 78-86, 2022
22022
The Category Size Bias and Consumers’ Perceptions of Risk
MS Isaac, AR Brough
ACR North American Advances, 2012
22012
Physical and Digital Privacy: How Developed and Developing Countries Differ in Both Vulnerability and Protection
AR Brough, B Kamleitner, KD Martin
Journal of International Marketing 31 (4), 76-79, 2023
12023
The bulletproof glass effect: When privacy notices backfire
AR Brough, DA Norton, L John
Harvard Business School (Working paper 20-089), 2020
12020
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Artiklar 1–20