George D. Deitz
George D. Deitz
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The effect of working relationship quality on salesperson performance and job satisfaction: Adaptive selling behavior in Korean automobile sales representatives
JE Park, GD Deitz
Journal of Business Research 59 (2), 204-213, 2006
Cross-national invariance of the entrepreneurial orientation scale
JD Hansen, GD Deitz, M Tokman, LD Marino, KM Weaver
Journal of Business Venturing 26 (1), 61-78, 2011
Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States
R Smith, G Deitz, MB Royne, JD Hansen, M Grünhagen, C Witte
Journal of Business Research 66 (3), 328-335, 2013
Joint venture stability and cooperation: Direct, indirect and contingent effects of resource complementarity and trust
GD Deitz, M Tokman, RG Richey, RM Morgan
Industrial Marketing Management 39 (5), 862-873, 2010
Understanding consumer response to sponsorship information: A resource‐matching approach
GD Deitz, SW Myers, MR Stafford
Psychology & marketing 29 (4), 226-239, 2012
The effects of organizational and personal resources on stress, engagement, and job outcomes
OM Karatepe, U Yavas, E Babakus, GD Deitz
International Journal of Hospitality Management 74, 147-161, 2018
Linking supply chain management with mass customization capability
GJ Liu, GD Deitz, M Tokman, LS Beitelspacher
International Journal of Physical Distribution & Logistics Management, 2011
The role of corporate image for quality in the formation of attitudinal service loyalty
S Jha, GD Deitz, E Babakus, U Yavas
Journal of Service Research 16 (2), 155-170, 2013
Direct-to-consumer advertising: Exposure, behavior, and policy implications
SD Myers, MB Royne, GD Deitz
Journal of Public Policy & Marketing 30 (1), 110-118, 2011
Antecedents and consequences of consumers' comparative value assessments across the relationship life cycle
JD Hansen, LS Beitelspacher, GD Deitz
Journal of Business Research 66 (4), 473-479, 2013
Sponsorship and shareholder value: A re-examination and extension
GD Deitz, RD Evans Jr, JD Hansen
Journal of Business Research 66 (9), 1427-1435, 2013
The effects of health consciousness and familiarity with DTCA on perceptions of dietary supplements
MB Royne, AK Fox, GD Deitz, T Gibson
Journal of Consumer Affairs 48 (3), 515-534, 2014
Taxonomy of service‐based loyalty program members
JD Hansen, GD Deitz, RM Morgan
Journal of services Marketing, 2010
Coerced integration
G Deitz, J Hansen, RG Richey
International Journal of Physical Distribution & Logistics Management, 2009
The Retailer's Perspective on the Link Between Logistical Resources and Perceived Customer Loyalty to Manufacturer Brands
M Tokman, RG Richey, GD Deitz, FG Adams
Journal of Business Logistics 33 (3), 181-195, 2012
Does transparency influence the ethical behavior of salespeople?
JE Cicala, AJ Bush, DL Sherrell, GD Deitz
Journal of Business Research 67 (9), 1787-1795, 2014
EEG-Based Measures versus Panel Ratings: Predicting Social Media-Based Behavioral Response to Super Bowl Ads
GD Deitz, MB Royne, MC Peasley, J Huang, JT Coleman
Journal of Advertising Research 56 (2), 217-227, 2016
Exploring consumer privacy concerns and RFID technology: The impact of fear appeals on consumer behaviors
LS Beitelspacher, JD Hansen, AC Johnston, GD Deitz
Journal of Marketing Theory and Practice 20 (2), 147-160, 2012
The face of contagion: Consumer response to service failure depiction in online reviews
AK Fox, GD Deitz, MB Royne, JD Fox
European Journal of Marketing, 2018
Programme–ad congruence: Integrating advertising and entertainment
SD Myers, MB Royne, G Deitz
International Journal of Advertising 33 (1), 61-90, 2014
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