| The effect of working relationship quality on salesperson performance and job satisfaction: Adaptive selling behavior in Korean automobile sales representatives JE Park, GD Deitz Journal of Business Research 59 (2), 204-213, 2006 | 181 | 2006 |
| Cross-national invariance of the entrepreneurial orientation scale JD Hansen, GD Deitz, M Tokman, LD Marino, KM Weaver Journal of Business Venturing 26 (1), 61-78, 2011 | 178 | 2011 |
| Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States R Smith, G Deitz, MB Royne, JD Hansen, M Grünhagen, C Witte Journal of Business Research 66 (3), 328-335, 2013 | 139 | 2013 |
| Joint venture stability and cooperation: Direct, indirect and contingent effects of resource complementarity and trust GD Deitz, M Tokman, RG Richey, RM Morgan Industrial Marketing Management 39 (5), 862-873, 2010 | 102 | 2010 |
| Understanding consumer response to sponsorship information: A resource‐matching approach GD Deitz, SW Myers, MR Stafford Psychology & marketing 29 (4), 226-239, 2012 | 94 | 2012 |
| The effects of organizational and personal resources on stress, engagement, and job outcomes OM Karatepe, U Yavas, E Babakus, GD Deitz International Journal of Hospitality Management 74, 147-161, 2018 | 65 | 2018 |
| Linking supply chain management with mass customization capability GJ Liu, GD Deitz, M Tokman, LS Beitelspacher International Journal of Physical Distribution & Logistics Management, 2011 | 56 | 2011 |
| The role of corporate image for quality in the formation of attitudinal service loyalty S Jha, GD Deitz, E Babakus, U Yavas Journal of Service Research 16 (2), 155-170, 2013 | 52 | 2013 |
| Direct-to-consumer advertising: Exposure, behavior, and policy implications SD Myers, MB Royne, GD Deitz Journal of Public Policy & Marketing 30 (1), 110-118, 2011 | 50 | 2011 |
| Antecedents and consequences of consumers' comparative value assessments across the relationship life cycle JD Hansen, LS Beitelspacher, GD Deitz Journal of Business Research 66 (4), 473-479, 2013 | 40 | 2013 |
| Sponsorship and shareholder value: A re-examination and extension GD Deitz, RD Evans Jr, JD Hansen Journal of Business Research 66 (9), 1427-1435, 2013 | 34 | 2013 |
| The effects of health consciousness and familiarity with DTCA on perceptions of dietary supplements MB Royne, AK Fox, GD Deitz, T Gibson Journal of Consumer Affairs 48 (3), 515-534, 2014 | 31 | 2014 |
| Taxonomy of service‐based loyalty program members JD Hansen, GD Deitz, RM Morgan Journal of services Marketing, 2010 | 30 | 2010 |
| Coerced integration G Deitz, J Hansen, RG Richey International Journal of Physical Distribution & Logistics Management, 2009 | 30 | 2009 |
| The Retailer's Perspective on the Link Between Logistical Resources and Perceived Customer Loyalty to Manufacturer Brands M Tokman, RG Richey, GD Deitz, FG Adams Journal of Business Logistics 33 (3), 181-195, 2012 | 25 | 2012 |
| Does transparency influence the ethical behavior of salespeople? JE Cicala, AJ Bush, DL Sherrell, GD Deitz Journal of Business Research 67 (9), 1787-1795, 2014 | 24 | 2014 |
| EEG-Based Measures versus Panel Ratings: Predicting Social Media-Based Behavioral Response to Super Bowl Ads GD Deitz, MB Royne, MC Peasley, J Huang, JT Coleman Journal of Advertising Research 56 (2), 217-227, 2016 | 23 | 2016 |
| Exploring consumer privacy concerns and RFID technology: The impact of fear appeals on consumer behaviors LS Beitelspacher, JD Hansen, AC Johnston, GD Deitz Journal of Marketing Theory and Practice 20 (2), 147-160, 2012 | 21 | 2012 |
| The face of contagion: Consumer response to service failure depiction in online reviews AK Fox, GD Deitz, MB Royne, JD Fox European Journal of Marketing, 2018 | 20 | 2018 |
| Programme–ad congruence: Integrating advertising and entertainment SD Myers, MB Royne, G Deitz International Journal of Advertising 33 (1), 61-90, 2014 | 20 | 2014 |
John D. HansenAssociate Professor of Marketing, UAB Collat School of BusinessVerified email at uab.edu
