Andrea Lucarelli
Andrea Lucarelli
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TitelCiteras avÅr
City branding: a state-of-the-art review of the research domain
A Lucarelli, P Olof Berg
Journal of place management and development 4 (1), 9-27, 2011
Unraveling the complexity of “city brand equity”: A three-dimensional framework
A Lucarelli
Journal of Place Management and Development 5 (3), 231-252, 2012
Problematising place branding research: A meta-theoretical analysis of the literature
A Lucarelli, S Brorström
The Marketing Review 13 (1), 65-81, 2013
Towards brand ecology: An analytical semiotic framework for interpreting the emergence of place brands
M Giovanardi, A Lucarelli, C Pasquinelli
Marketing Theory 13, 365-383, 2013
Co-performing tourism places: The “Pink Night” festival
M Giovanardi, A Lucarelli, PLE Decosta
Annals of Tourism Research 44, 102-115, 2014
Brand transformation: a performative approach to brand regeneration
A Lucarelli, A Hallin
Journal of Marketing Management 31 (1-2), 84-106, 2015
User-generated place brand equity on Twitter: The dynamics of brand associations in social media
M Andéhn, A Kazeminia, A Lucarelli, E Sevin
Place branding and public diplomacy 10 (2), 132-144, 2014
The political nature of brand governance: a discourse analysis approach to a regional brand building process
A Lucarelli, M Giovanardi
Journal of Public Affairs 16 (1), 16-27, 2016
Place branding as urban policy: the (im) political place branding
A Lucarelli
Cities 80, 12-21, 2018
Sailing through marketing: A critical assessment of spatiality in marketing literature
M Giovanardi, A Lucarelli
Journal of Business Research 82, 149-159, 2018
The political dimension of place branding
A Lucarelli
Stockholm Business School, Stockholm University, 2015
Co-branding public place brands: towards an alternative approach to place branding
A Lucarelli
Place Branding and Public Diplomacy 14 (4), 260-271, 2018
From “Moving Consumption” to “Spacing Consumption:” In Search of Consumption Geographies
A Lucarelli, M Giovanardi
ACR North American Advances, 2016
Constructing a typology of virtual city brand co-creation practices: an ecological approach
A Lucarelli
Journal of Place Management and Development 12 (2), 227-247, 2019
Investigating Relational Ontologies in Macromarketing: Toward a Relational Approach and Research Agenda
A Lucarelli, M Giovanardi
Journal of Macromarketing 39 (1), 88-102, 2019
12 Place branding as political research
A Lucarelli
Inclusive Place Branding: Critical Perspectives on Theory and Practice, 2017
Affective, Experiential and Performative Impacts of Consumption Spaces
A Lucarelli, A Chatzidakis, M Giovanardi, M Mcearchen, P Maclaran
ACR North American Advances, 2015
Challenges in destination branding: a cross-case study of three Italian tourist destinations
A Lucarelli, M Giovanardi
4th international conference on tourism management and related issues, Rome …, 2014
Volume 16 Indexes
J Egan, A Sayal, S Banerjee, YK Dwivedi, NP Rana, MAA Alryalat, ...
The Marketing Review 13 (1), 2013
Journal of Place Management and Development
A Lucarelli
Journal of Place Management and Development 5 (3), 231-252, 0
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Artiklar 1–20