| Consumer vulnerability as a shared experience: Tornado recovery process in Wright, Wyoming SM Baker, DM Hunt, TL Rittenburg Journal of Public Policy & Marketing 26 (1), 6-19, 2007 | 162 | 2007 |
| A terror management perspective on the persuasiveness of fear appeals O Shehryar, DM Hunt Journal of consumer psychology 15 (4), 275-287, 2005 | 154 | 2005 |
| Satisfaction in the context of customer co‐production: a behavioral involvement perspective DM Hunt, S Geiger‐Oneto, PE Varca Journal of Consumer Behaviour 11 (5), 347-356, 2012 | 137 | 2012 |
| Buyer behavior and procedural fairness in pricing: exploring the moderating role of product familiarity O Shehryar, DM Hunt Journal of product & brand management 14 (4), 271-276, 2005 | 96 | 2005 |
| Individual differences in consumer value for mass customized products DM Hunt, SK Radford, KR Evans Journal of Consumer Behaviour 12 (4), 327-336, 2013 | 86 | 2013 |
| Values and the Saudi manager: an empirical investigation D Marshall Hunt, MI At‐Twaijri Journal of Management Development 15 (5), 48-55, 1996 | 73 | 1996 |
| Experiential learning projects: A pedagogical path to macromarketing education SK Radford, DM Hunt, D Andrus Journal of Macromarketing 35 (4), 466-472, 2015 | 44 | 2015 |
| How the poor in a developing country view business' contribution to quality-of-life 5 years after a national economic crisis M Peterson, A Ekici, DM Hunt Journal of Business Research 63 (6), 548-558, 2010 | 37 | 2010 |
| Does nostalgia depend on valence of past experience? An empirical analysis of the discontinuity hypothesis MB Godbole, O Shehryar, DM Hunt Advances in Consumer Research 33, 630, 2006 | 37 | 2006 |
| Integrating terror management theory into fear appeal research DM Hunt, O Shehryar Social and Personality Psychology Compass 5 (6), 372-382, 2011 | 27 | 2011 |
| Citation frequency of research published in the top three marketing journals: ranking the impact of articles, scholars, and institutions A Helm, D Hunt, M Houston 2003 AMA Summer Educators’ Conference Proceedings, 198-208, 2003 | 19 | 2003 |
| Viral transcriptase DM Hunt, MG Mellon, SU Emerson Rhabdoviruses, 169-183, 2018 | 14 | 2018 |
| A consumer perspective on mass customization DM Hunt University of Missouri--Columbia, 2006 | 13 | 2006 |
| The nature of fear arousal and segmentation of target audience in fear appeal advertising: A terror management perspective D Hunt, O Shehryar American Marketing Association. Conference Proceedings 13, 51, 2002 | 12 | 2002 |
| Extending the bargaining power model: Eighteenth century lessons from Panton, Leslie and Company in managing political risk FT Lohrke, GW Simpson, DM Hunt Journal of Management History 13 (2), 153-171, 2007 | 9 | 2007 |
| Satisfaction in the context of customer co-production D Hunt, SG Oneto, P Varca ACR North American Advances, 2011 | 8 | 2011 |
| A meta-analytic review of fear appeals: A terror management perspective DM Hunt, S Geiger-Oneto, O Shehryar International Social Science Review 77 (3/4), 151-171, 2009 | 5 | 2009 |
| Marketing, society, and government: Reflections on an undergraduate elective SK Radford, DM Hunt Journal of Macromarketing 28 (2), 192-194, 2008 | 5 | 2008 |
| Iterative live case projects DM Hunt, K Smith Management Teaching Review 4 (4), 334-343, 2019 | 3 | 2019 |
| Teaching Business Ethics: How to Use Experience-Based Projects to Achieve Higher-Order Learning Outcomes DM Hunt, SK Radford Journal of Business Ethics Education 15, 169-183, 2018 | 3 | 2018 |
