| eTailQ: dimensionalizing, measuring and predicting etail quality M Wolfinbarger, MC Gilly Journal of retailing 79 (3), 183-198, 2003 | 3921 | 2003 |
| International marketing PR Cateora, MC Gilly, JL Graham McGraw-Hill/Irwin, 2011 | 3199 | 2011 |
| We are what we post? Self-presentation in personal web space H Jensen Schau, MC Gilly Journal of consumer research 30 (3), 385-404, 2003 | 2219 | 2003 |
| Shopping online for freedom, control, and fun M Wolfinbarger, MC Gilly California management review 43 (2), 34-55, 2001 | 2082 | 2001 |
| A dyadic study of interpersonal information search MC Gilly, JL Graham, MF Wolfinbarger, LJ Yale Journal of the academy of marketing science 26 (2), 83-100, 1998 | 1443 | 1998 |
| Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan RB Money, MC Gilly, JL Graham Journal of marketing 62 (4), 76-87, 1998 | 696 | 1998 |
| Post-purchase consumer processes and the complaining consumer MC Gilly, BD Gelb Journal of consumer research 9 (3), 323-328, 1982 | 596 | 1982 |
| Sex roles in advertising: A comparison of television advertisements in Australia, Mexico, and the United States MC Gilly Journal of marketing 52 (2), 75-85, 1988 | 591 | 1988 |
| The elderly consumer and adoption of technologies MC Gilly, VA Zeithaml Journal of consumer research 12 (3), 353-357, 1985 | 530 | 1985 |
| Characteristics affecting the acceptance of retailing technologies: A comparison of elderly and nonelderly consumers. VA Zeithaml, MC Gilly Journal of retailing, 1987 | 471 | 1987 |
| Gaining compliance and losing weight: The role of the service provider in health care services S Dellande, MC Gilly, JL Graham Journal of marketing 68 (3), 78-91, 2004 | 460 | 2004 |
| Marketer acculturation: The changer and the changed L Peñaloza, MC Gilly Journal of Marketing 63 (3), 84-104, 1999 | 436 | 1999 |
| . comQ: dimensionalizing, measuring, and predicting quality of the e-tail experience M Wolfinbarger, M Gilly Marketing Science Institute Report, 2002 | 434 | 2002 |
| Advertising's internal audience MC Gilly, M Wolfinbarger Journal of Marketing 62 (1), 69-88, 1998 | 349 | 1998 |
| Postcomplaint processes: from organizational response to repurchase behavior MC Gilly Journal of consumer affairs 21 (2), 293-213, 1987 | 323 | 1987 |
| Recycling the family life cycle: A proposal for redefinition. MC Gilly, BM Enis Advances in consumer research 9 (1), 1982 | 318 | 1982 |
| Consumer identity renaissance: the resurgence of identity-inspired consumption in retirement HJ Schau, MC Gilly, M Wolfinbarger Journal of Consumer Research 36 (2), 255-276, 2009 | 281 | 2009 |
| A transaction cost approach to consumer dissatisfaction and complaint actions∗ K Grønhaug, MC Gilly Journal of economic psychology 12 (1), 165-183, 1991 | 253 | 1991 |
| Information processing and problem solving: The migration of problems through formal positions and networks of ties WB Stevenson, MC Gilly Academy of Management Journal 34 (4), 918-928, 1991 | 225 | 1991 |
| Trends in advertising research: A look at the content of marketing-oriented journals from 1976 to 1985 L Yale, MC Gilly Journal of advertising 17 (1), 12-22, 1988 | 218 | 1988 |
Hope SchauProfessor of Marketing, Paul Merage School, University of California IrvineVerifierad e-postadress på ad.uci.edu
