Mary Gilly
Mary Gilly
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International marketing
PR Cateora, RBMF Meyer, MC Gilly, JL Graham
McGraw-Hill Education, 2020
eTailQ: dimensionalizing, measuring and predicting etail quality
M Wolfinbarger, MC Gilly
Journal of retailing 79 (3), 183-198, 2003
We are what we post? Self-presentation in personal web space
H Jensen Schau, MC Gilly
Journal of consumer research 30 (3), 385-404, 2003
Shopping online for freedom, control, and fun
M Wolfinbarger, MC Gilly
California management review 43 (2), 34-55, 2001
A dyadic study of interpersonal information search
MC Gilly, JL Graham, MF Wolfinbarger, LJ Yale
Journal of the academy of marketing science 26 (2), 83-100, 1998
Explorations of national culture and word-of-mouth referral behavior in the purchase of industrial services in the United States and Japan
RB Money, MC Gilly, JL Graham
Journal of marketing 62 (4), 76-87, 1998
Post-purchase consumer processes and the complaining consumer
MC Gilly, BD Gelb
Journal of consumer research 9 (3), 323-328, 1982
Morgan (1995),“The comparative advantage theory of competition,”
SD Hunt, M Robert
Journal of Marketing 59 (2), 1-15, 1996
Sex roles in advertising: A comparison of television advertisements in Australia, Mexico, and the United States
MC Gilly
Journal of Marketing 52 (2), 75-85, 1988
The elderly consumer and adoption of technologies
MC Gilly, VA Zeithaml
Journal of consumer research 12 (3), 353-357, 1985
Characteristics affecting the acceptance of retailing technologies: A comparison of elderly and nonelderly consumers.
VA Zeithaml, MC Gilly
Journal of retailing, 1987
Marketer acculturation: The changer and the changed
L Peñaloza, MC Gilly
Journal of Marketing 63 (3), 84-104, 1999
. comQ: dimensionalizing, measuring, and predicting quality of the e-tail experience
M Wolfinbarger, M Gilly
Marketing Science Institute Report, 2002
Gaining compliance and losing weight: The role of the service provider in health care services
S Dellande, MC Gilly, JL Graham
Journal of marketing 68 (3), 78-91, 2004
Postcomplaint processes: from organizational response to repurchase behavior
MC Gilly
Journal of consumer affairs 21 (2), 293-213, 1987
Advertising's internal audience
MC Gilly, M Wolfinbarger
Journal of Marketing 62 (1), 69-88, 1998
Recycling the family life cycle: A proposal for redefinition
MC Gilly, BM Enis
ACR North American Advances, 1982
A transaction cost approach to consumer dissatisfaction and complaint actions∗
K Grønhaug, MC Gilly
Journal of economic psychology 12 (1), 165-183, 1991
Consumer identity renaissance: the resurgence of identity-inspired consumption in retirement
HJ Schau, MC Gilly, M Wolfinbarger
Journal of Consumer Research 36 (2), 255-276, 2009
Information processing and problem solving: The migration of problems through formal positions and networks of ties
WB Stevenson, MC Gilly
Academy of Management Journal 34 (4), 918-928, 1991
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