| Trust and digital privacy: willingness to disclose personal information to banking chatbot services J Lappeman, S Marlie, T Johnson, S Poggenpoel Journal of Financial Services Marketing 28 (2), 337-357, 2023 | 40 | 2023 |
| Personal values and willingness to pay for fair trade coffee in Cape Town, South Africa J Lappeman, T Orpwood, M Russell, T Zeller, J Jansson Journal of Cleaner Production 239, 118012, 2019 | 37 | 2019 |
| Firestorm response: Managing brand reputation during an nWOM firestorm by responding to online complaints individually or as a cluster J Lappeman, M Patel, R Appalraju Communicatio 44 (2), 67-87, 2018 | 37 | 2018 |
| Studying social media sentiment using human validated analysis J Lappeman, R Clark, J Evans, L Sierra-Rubia, P Gordon MethodsX 7, 100867, 2020 | 28 | 2020 |
| Not one segment: Using global and local BoP characteristics to model country specific consumer profiles J Lappeman, K Ransome, Z Louw European Business Review 31 (3), 317-336, 2019 | 28 | 2019 |
| Rethinking share-of-wallet at the bottom of the pyramid: Using financial diaries to observe monthly category trade-offs J Lappeman, J Chigada, P Pillay Journal of Consumer Marketing 36 (1), 50-63, 2019 | 20 | 2019 |
| Exploring retail orientated rotating savings and credit associations: festive season ‘stokvels’ in South Africa J Lappeman, J Litkie, S Bramdaw, A Quibell The International Review of Retail, Distribution and Consumer Research 30 (3 …, 2019 | 19 | 2019 |
| The effect of nWOM firestorms on South African retail banking J Lappeman, R Clark, J Evans, L Sierra-Rubia International Journal of Bank Marketing 39 (3), 455-477, 2021 | 16 | 2021 |
| Post-switching behaviour: Bottom of the Pyramid (BOP) stockpiling as a result of sales promotion J Lappeman, T Kabi, H Oglesby, O Palmer Academy of Marketing Studies Journal 21 (1), 18-41, 2017 | 13 | 2017 |
| Marketing to South African Consumers J Lappeman, P Egan, G Rightford, T Ramogase Download: https://openbooks.uct.ac.za/uct/catalog/book/29, 2021 | 12 | 2021 |
| Time for an update: Proposing a new age segmentation for South Africa J Lappeman, P Egan, V Coppin Management Dynamics: Journal of the Southern African Institute for …, 2020 | 12 | 2020 |
| What social media sentiment tells us about why customers churn J Lappeman, M Franco, V Warner, L Sierra-Rubia Journal of Consumer Marketing 39 (5), 385-403, 2022 | 11 | 2022 |
| Revisiting middle-class consumers in Africa: a cross-country city-based investigation outlining implications for international marketers T Chikweche, J Lappeman, P Egan Journal of International Marketing 29 (4), 79-94, 2021 | 10 | 2021 |
| Worlds apart: an investigation of South Africa’s established and emerging middle class consumers J Lappeman, C Ferreira, J Robertson, T Chikweche Society and Business Review, 2019 | 9 | 2019 |
| Africa’s heterogeneous middle class: A 10-city study of consumer lifestyle indicators J Lappeman, L du Plessis, E Ho, E Louw, P Egan International Journal of Market Research 63 (1), 58-85, 2021 | 8 | 2021 |
| Characterisation, definition, and measurement issues of the middle class in sub-Saharan Africa H Bhorat, ME Kimani, J Lappeman, P Egan Development Southern Africa 40 (1), 39-56, 2023 | 7 | 2023 |
| Targeting the Floating Middle of Pyramid Consumers in Africa: Revisiting Marketing Mix Considerations T Chikweche, J Lappeman, P Egan Journal of International Consumer Marketing 34 (5), 517-536, 2022 | 7 | 2022 |
| Negative sentiment towards COVID-19 vaccines: A comparative study of USA and UK social media posts before vaccination rollout J Lappeman, K Munyai, B Mugo Kagina F1000Research 10, 472, 2021 | 7 | 2021 |
| Exploring Online Sentiment (OS) As a Measure of Customer Experience (CX) for Telecommunication Services J Lappeman, S Meyer, D Miguel Services Marketing Quarterly 43 (3), 257-276, 2022 | 5 | 2022 |
| Modifying monthly household expenditure allocations: an exploration of South African BoP consumers J Lappeman, JM Chigada, P Pillay Journal of Consumer Sciences 47 (1), 51-70, 2019 | 5 | 2019 |
Tendai ChikwecheWestern Sydney UniversityVerified email at westernsydney.edu.au
