Psychophysiological and memory effects of negative political ads: Aversive, arousing, and well remembered SD Bradley, JR Angelini, S Lee Journal of Advertising 36 (4), 115-127, 2007 | 168 | 2007 |
The motivation activation measure (MAM): How well does MAM predict individual differences in physiological indicators of appetitive and aversive activation? A Lang, SD Bradley, JV Sparks Jr, S Lee Communication Methods and Measures 1 (2), 113-136, 2007 | 68 | 2007 |
Smoking cues, argument strength, and perceived effectiveness of antismoking PSAs S Lee, JN Cappella, C Lerman, AA Strasser Nicotine & Tobacco Research 13 (4), 282-290, 2011 | 58 | 2011 |
Redefining media content and structure in terms of available resources: Toward a dynamic human-centric theory of communication S Lee, A Lang Communication Research 42 (5), 599-625, 2015 | 52 | 2015 |
Content characteristics driving the diffusion of antismoking messages: Implications for cancer prevention in the emerging public communication environment HS Kim, S Lee, JN Cappella, L Vera, S Emery Journal of the National Cancer Institute Monographs 2013 (47), 182-187, 2013 | 46 | 2013 |
Effects of smoking cues and argument strength of antismoking advertisements on former smokers’ self-efficacy, attitude, and intention to refrain from smoking S Lee, JN Cappella, C Lerman, AA Strasser Nicotine & Tobacco Research 15 (2), 527-533, 2013 | 43 | 2013 |
Correlating a motivation-activation measure with media preference RF Potter, S Lee, BE Rubenking Journal of Broadcasting & Electronic Media 55 (3), 400-418, 2011 | 36 | 2011 |
Constructing recommender systems for effective health messages using content, collaborative and hybrid algorithms JN Cappella, S Yang, S Lee Annals of the American Academy of Political and Social Science 659 (1), 290-306, 2015 | 32 | 2015 |
Distraction effects of smoking cues in antismoking messages: Examining resource allocation to message processing as a function of smoking cues and argument strength S Lee, JN Cappella Media psychology 16 (2), 154-176, 2013 | 32 | 2013 |
Processing arousing information: Psychophysiological predictors of motivated attention A Lang, JV Sparks, SD Bradley, SK Lee, Z Wang Psychophysiology 41, S61-S61, 2004 | 23 | 2004 |
How realistic should avatars be? TW James, RF Potter, S Lee, S Kim, RA Stevenson, A Lang Journal of Media Psychology, 2015 | 22 | 2015 |
Visualizing science: The impact of infographics on free recall, elaboration, and attitude change for genetically modified foods news N Lee, S Lee Public Understanding of Science 31 (2), 168-178, 2022 | 17 | 2022 |
The impact of emotional words on listeners’ emotional and cognitive responses in the context of advertisements S Lee, RF Potter Communication Research 47 (8), 1155-1180, 2020 | 17 | 2020 |
The third rail of pediatric communication: discussing firearm risk and safety in well-child exams A Hinnant, CD Boman, S Hu, RR Ashley, S Lee, S Dodd, JM Garbutt, ... Health communication 36 (4), 508-520, 2021 | 16 | 2021 |
Measuring individual differences in motivation activation: Predicting physiological and behavioral indicators of appetitive and aversive activation A Lang, SD Bradley, JV Sparks, S Lee Communication Methods and Measures 1 (2), 113-136, 2007 | 16 | 2007 |
Individual differences in trait motivational reactivity influence children and adolescents’ responses to pictures of taboo products A Lang, S Lee Journal of Health Communication 19 (9), 1030-1046, 2014 | 13 | 2014 |
Effects of message presentation type on gm food risk perception, similarity judgment, and attitude S Lee, N Lee, CE Dockter Health Communication 36 (13), 1666-1676, 2021 | 12 | 2021 |
Causal Inference DL Weed, KJ Rothman Chestnut Hill, MS: Epidemiologic Resources, 1988 | 11 | 1988 |
The impact of retransmission and modality on communicating health research findings via social media CE Dockter, S Lee, CD Boman, A Hinnant, GT Cameron Health communication 36 (10), 1231-1241, 2021 | 10 | 2021 |
Autonomous readers: The impact of news customisation on audiences’ psychological and behavioural outcomes D Zhu, S Lee Communication Research and Practice 6 (2), 125-142, 2020 | 5 | 2020 |