Ross Brennan
Ross Brennan
Professor of Industrial Marketing, University of Hertfordshire
Verifierad e-postadress på herts.ac.uk - Startsida
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Dirección de marketing
P Kotler
Pearson Education, 2001
6900*2001
Marketing: an introduction
G Armstrong, P Kotler, Z He
Pearson/Prentice Hall, 2005
2439*2005
Marketing: an introduction
G Armstrong
Pearson Education, 2009
13002009
Are students customers? TQM and marketing perspectives
L Eagle, R Brennan
Quality assurance in education, 2007
4532007
Adaptive behavior in buyer–supplier relationships
R Brennan, PW Turnbull
Industrial Marketing Management 28 (5), 481-495, 1999
4101999
Dyadic adaptation in business‐to‐business markets
DR Brennan, PW Turnbull, DT Wilson
European Journal of Marketing, 2003
2872003
Business-to-business marketing
R Brennan, L Canning, R McDowell
SAGE Publications Limited, 2020
2702020
Strategic thinking and the IMP approach: A comparative analysis
E Baraldi, R Brennan, D Harrison, A Tunisini, J Zolkiewski
Industrial Marketing Management 36 (7), 879-894, 2007
2132007
The use of social media in B2B marketing and branding: An exploratory study
R Brennan, R Croft
Journal of customer behaviour 11 (2), 101-115, 2012
2042012
Managerial relevance in academic research: an exploratory study
P Ankers, R Brennan
Marketing Intelligence & Planning, 2002
1302002
Should we worry about an “academic‐practitioner divide” in marketing?
R Brennan
Marketing Intelligence & Planning, 2004
1172004
Adaptations in buyer-seller relationships
R Brennan, PW Turnbull
IMP Conference (11th) 11, 1995
1061995
The employability attributes required of new marketing graduates
R Brennan, N Wellman
Marketing Intelligence & Planning, 2010
962010
Contemporary strategic marketing
R Brennan, P Baines, P Garneau, L Vos
Macmillan International Higher Education, 2007
912007
Exploring the implementation of ethics in UK accounting programs
F Ghaffari, O Kyriacou, R Brennan
Issues in Accounting Education 23 (2), 183-198, 2008
842008
Marketing simulation games: student and lecturer perspectives
L Vos, R Brennan
Marketing Intelligence & Planning, 2010
832010
Does political marketing need the concept of customer value?
R Brennan, SC Henneberg
Marketing Intelligence & Planning, 2008
732008
Adaptation in inter‐firm relationships: classification, motivation, calculation
SO Schmidt, K Tyler, R Brennan
Journal of Services Marketing, 2007
732007
Doing business in China: is the importance of guanxi diminishing?
J Wilson, R Brennan
European business review, 2010
712010
Sophistry, relevance and technology transfer in management research: an IMP perspective
R Brennan, PW Turnbull
Journal of Business Research 55 (7), 595-602, 2002
712002
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Artiklar 1–20