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Marion Garnier
Marion Garnier
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Case study—Embodied virtual agents: An analysis on reasons for failure
MSB Mimoun, I Poncin, M Garnier
Journal of Retailing and Consumer services 19 (6), 605-612, 2012
1882012
Assessing the societal impact of research: The relational engagement approach
JL Ozanne, B Davis, JB Murray, S Grier, A Benmecheddal, H Downey, ...
Journal of Public Policy & Marketing 36 (1), 1-14, 2017
1412017
Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore
I Poncin, M Garnier, MSB Mimoun, T Leclercq
Technological Forecasting and Social Change 124, 320-331, 2017
1362017
Animated conversational agents and e-consumer productivity: The roles of agents and individual characteristics
MSB Mimoun, I Poncin, M Garnier
Information & Management 54 (5), 545-559, 2017
1162017
The avatar in marketing: Synthesis, integrative framework and perspectives
M Garnier, I Poncin
Recherche et Applications en Marketing (English Edition) 28 (1), 85-115, 2013
382013
To Be or not to Be? Virtual experience and immersion on a 3D commercial web site
M Garnier, I Poncin
Advances in consumer research 37 (1), 406, 2010
302010
L’expérience sur un site de vente 3D. Le vrai, le faux et le virtuel: ā la croisée des chemins 37
I Poncin, M Garnier
Revue management et avenir, 173-191, 2010
292010
L’avatar en marketing: synthčse, cadre intégrateur et perspectives
M Garnier, I Poncin
Recherche et Applications en Marketing (French Edition) 28 (1), 92-123, 2013
282013
My Little Box, Oh My Little Box a video-netnographic study on the expression of values in subscription-based e-commerce
MSB Mimoun, M Garnier, D Depledt
Journal of Applied Business Research (JABR) 31 (3), 1159-1166, 2015
272015
The savvy French consumer: a cross-cultural replication
M Garnier, EK Macdonald
Journal of Marketing management 25 (9-10), 965-986, 2009
272009
Do enriched digital catalogues offer compelling experiences, beyond websites? A comparative analysis through the IKEA case
M Garnier, I Poncin
Journal of Retailing and Consumer Services 47, 361-369, 2019
212019
Immersion in a new commercial virtual environment: the role of the avatar in the appropriation process
I Poncin, M Garnier
Advances in Consumer Research 40, 475-483, 2012
182012
Determinants of e-consumer productivity in product retrieval on a commercial website: An experimental approach
MSB Mimoun, M Garnier, R Ladwein, C Benavent
Information & Management 51 (4), 375-390, 2014
172014
Search engine loyalty: considering the commitment-loyalty link from a hedonic versus utilitarian perspective
M Garnier
International Journal of Internet Marketing and Advertising 5 (1-2), 43-73, 2009
132009
Avatar identification on a 3D commercial website: Gender issues
I Poncin, M Garnier
Journal For Virtual Worlds Research 5 (3), 2012
122012
Fidélité ā un site Internet: influence des dimensions de l'engagement et rôle modérateur de variables individuelles liées ā Internet: application ā un moteur de recherche
M Garnier
Université Pierre Mendčs France (Grenoble; 1990-2015), 2006
92006
Identification to the Avatar in a Commercial 3D Virtual World: A DynamicPerspective
M Garnier, I Poncin
European Advances in Consumer Research 10, 71-81, 2013
72013
A merchant virtual universe as an innovative retail setting: A dynamic perspective on the immersion process
I Poncin, M Garnier, V Maille
Successful technological integration for competitive advantage in retail …, 2015
52015
Rethinking the impact of interactive technologies on the retailing experience: Synthesis, conceptual approach, and research agenda
X Yang, M Garnier
Recherche et Applications En Marketing (English Edition) 37 (3), 13-58, 2022
32022
Pourquoi payer dans un jeu par navigateur gratuit? Motivations ā jouer et achat d’objets virtuels
M Garnier 1, G Prostak 2
Revue management et avenir, 183-207, 2015
32015
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Artiklar 1–20