Marion Garnier
Marion Garnier
Verifierad e-postadress på grenoble-em.com
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Case study—Embodied virtual agents: An analysis on reasons for failure
MSB Mimoun, I Poncin, M Garnier
Journal of Retailing and Consumer services 19 (6), 605-612, 2012
992012
Assessing the societal impact of research: The relational engagement approach
JL Ozanne, B Davis, JB Murray, S Grier, A Benmecheddal, H Downey, ...
Journal of Public Policy & Marketing 36 (1), 1-14, 2017
682017
Getting Lost" Into the Wild": Understanding Consumers' Movie Enjoyment Through a Narrative Transportation Approach
W Batat, M Wohlfeil
ACR North American Advances, 2009
542009
Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore
I Poncin, M Garnier, MSB Mimoun, T Leclercq
Technological Forecasting and Social Change 124, 320-331, 2017
502017
Animated conversational agents and e-consumer productivity: The roles of agents and individual characteristics
MSB Mimoun, I Poncin, M Garnier
Information & Management 54 (5), 545-559, 2017
392017
Do enriched digital catalogues offer compelling experiences, beyond websites? A comparative analysis through the IKEA case
M Garnier, I Poncin
Journal of Retailing and Consumer Services 47, 361-369, 2019
242019
To Be or not to Be? Virtual experience and immersion on a 3D commercial web site
M Garnier, I Poncin
ACR North American Advances, 2010
242010
L'expérience sur un site de vente 3D. Le vrai, le faux et le virtuel: ā la croisée des chemins
I Poncin, M Garnier
Management Avenir, 173-191, 2010
232010
The savvy French consumer: a cross-cultural replication
M Garnier, EK Macdonald
Journal of Marketing management 25 (9-10), 965-986, 2009
212009
L’avatar en marketing: synthčse, cadre intégrateur et perspectives
M Garnier, I Poncin
Recherche et Applications en Marketing (French Edition) 28 (1), 92-123, 2013
152013
Immersion in a new commercial virtual environment: the role of the avatar in the appropriation process
I Poncin, M Garnier
ACR North American Advances, 2012
142012
My Little Box, Oh My Little Box A Video-Netnographic Study On The Expression Of Values In Subscription-Based E-Commerce
MSB Mimoun, M Garnier, D Depledt
Journal of Applied Business Research (JABR) 31 (3), 1159-1166, 2015
132015
Determinants of e-consumer productivity in product retrieval on a commercial website: An experimental approach
MSB Mimoun, M Garnier, R Ladwein, C Benavent
Information & management 51 (4), 375-390, 2014
112014
The avatar in marketing: Synthesis, integrative framework and perspectives
M Garnier, I Poncin
Recherche et Applications en Marketing (English Edition) 28 (1), 85-115, 2013
92013
Avatar identification on a 3D commercial website: Gender issues
I Poncin, M Garnier
Journal For Virtual Worlds Research 5 (3), 2012
92012
Search engine loyalty: considering the commitment-loyalty link from a hedonic versus utilitarian perspective
M Garnier
International Journal of Internet Marketing and Advertising 5 (1-2), 43-73, 2009
92009
Fidélité ā un site Internet: influence des dimensions de l'engagement et rôle modérateur de variables individuelles liées ā Internet: application ā un moteur de recherche
M Garnier
Grenoble 2, 2006
82006
Identification With the Avatar in a Commercial 3D Virtual World: a Dynamic Perspective
M Garnier, I Poncin
ACR European Advances, 2013
42013
A merchant virtual universe as an innovative retail setting: A dynamic perspective on the immersion process
I Poncin, M Garnier, V Maille
Successful Technological Integration for Competitive Advantage in Retail …, 2015
32015
" New technologies and shopping experience: are gamification interfaceseffective? The case of the Smartstore.
I Poncin, M Garnier, M Ben Mimoun, T Leclercq
Proceedings of the 44th European Marketing Conference, Leuven, Belgium, 26 …, 2015
22015
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Artiklar 1–20