| Does marketing research suffer from methods myopia? DF Davis, SL Golicic, CN Boerstler, S Choi, H Oh Journal of Business Research 66 (9), 1245-1250, 2013 | 106 | 2013 |
| Another look at retail gravitation theory: History, analysis, and future considerations W Friske, S Choi Academy of Business Disciplines Journal 5 (1), 88-106, 2013 | 15 | 2013 |
| The effects of featured advertising and package labeling on sustainability of cause-related marketing (CRM) products S Choi, S Lee, W Friske Sustainability 10 (9), 3011, 2018 | 13 | 2018 |
| The effects of price promotion depth on new and mature products S Choi, W Friske, S Lee, J Wilcox Journal of Brand Management 21 (3), 202-215, 2014 | 11 | 2014 |
| Another look at retail gravitation Theory: History W Friske, S Choi Analysis, and Future Considerations. ABD Journal 5 (1), 1-18, 2013 | 7 | 2013 |
| Eco-packaging and its market performance: UPC-level sales, brand spillover effects, and curvilinearity S Choi, S Lee Sustainability 12 (21), 9061, 2020 | 6 | 2020 |
| The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better? S Choi, DF Duhan, M Dass Journal of Retailing 99 (1), 115-135, 2023 | 3 | 2023 |
| Developing Customer-Based Brand Equity in Foreign Markets: Cases of Global Restaurant Franchises in China: Cases of Global Restaurant Franchises in China Y Fang, S Choi Asia-Pacific Journal of Business & Commerce 8 (2), 91-125, 2016 | 1 | 2016 |
| Supporting Underdogs and a Limited Condition B Han, S Choi Asia-Pacific Journal of Business & Commerce 7 (2), 1-15, 2015 | | 2015 |
| The Effects of Price Promotions on New and Mature Products S Choi, W Friske, S Lee, J Wilcox Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | | 2015 |
| RA Theory as a Grand Theory of Consumer-led Nontariff Barriers S Choi Asia-Pacific Journal of Business & Commerce 6 (3), 19-38, 2014 | | 2014 |
