Frontiers: spilling the beans on political consumerism: do social media boycotts and buycotts translate to real sales impact? J Liaukonytė, A Tuchman, X Zhu Marketing Science 42 (1), 11-25, 2023 | 45 | 2023 |
GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment A Adalja, J Liaukonytė, E Wang, X Zhu Marketing Science 42 (2), 233-250, 2023 | 17 | 2023 |
GMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment A Adalja, J Liaukonytė, E Wang, X Zhu Marketing Science 42 (2), 233-250, 2023 | 16 | 2023 |
Rejoinder: Spilling More Beans on Political Consumerism: It’s More of the Same Tune J Liaukonytė, A Tuchman, X Zhu Marketing Science 42 (1), 32-36, 2023 | 5 | 2023 |
Inference and Impact of Category Captaincy X Zhu Available at SSRN 4229142, 2022 | 5 | 2022 |
Who is AI Replacing? The Impact of ChatGPT on Online Freelancing Platforms O Demirci, J Hannane, X Zhu The Impact of ChatGPT on Online Freelancing Platforms (October 15, 2023), 2023 | 2 | 2023 |
Share Dispersion of National Brands: The Role of Retailers R Clark, JF Houde, X Zhu Available at SSRN 4144776, 2022 | 2 | 2022 |
Political Polarization Indices of the Top CPG Brands: Research Note for J Liaukonyte, A Tuchman, X Zhu Available at SSRN 4766899, 2024 | | 2024 |
Leveraging User-Generated Content for Product Improvement: Bridging the Gap between Customer Inputs and Managerial Decisions S Gavirneni, MI Gomez, K Yonezawa, X Zhu Available at SSRN 4546968, 2023 | | 2023 |
Do Boycotts and" Buycotts" Make a Difference? J Liaukonyte, A Tuchman, X Zhu HARVARD BUSINESS REVIEW 101 (3-4), 24-24, 2023 | | 2023 |
Essays on Retail Product Assortment and Vertical Relationships X Zhu The University of Wisconsin-Madison, 2022 | | 2022 |
Mandatory and Voluntary Labeling Effects A Adalja, J Liaukonyte, E Wang, X Zhu | | 2021 |