| Digital-branding and social-media strategies for professional athletes, sports teams, and leagues: An interview with Digital Royalty’s Amy Martin K Ballouli, M Hutchinson International journal of sport communication 3 (4), 395-401, 2010 | 99 | 2010 |
| Sonic branding in sport: A model for communicating brand identity through musical fit K Ballouli, B Heere Sport Management Review 18 (3), 321-330, 2015 | 80 | 2015 |
| Differential effects of motives and points of attachment on conative loyalty of Formula 1 US Grand Prix attendees K Ballouli, GT Trail, TC Koesters, MJ Bernthal Sport Marketing Quarterly 25 (3), 166-181, 2016 | 57 | 2016 |
| New (sound)waves in sport marketing: Do semantic differences in analogous music impact shopping behaviors of sport consumers? K Ballouli, G Bennett Sport Marketing Quarterly 23 (2), 59-72, 2014 | 49 | 2014 |
| Implementing a ticket sales force in college athletics: A decade of challenges A Bouchet, K Ballouli, G Bennett Sport Marketing Quarterly 20 (2), 22-32, 2011 | 40 | 2011 |
| Effects of brand congruity and game difficulty on gamers’ response to advertising in sport video games Y Hwang, K Ballouli, K So, B Heere Journal of Sport Management 31 (5), 480-496, 2017 | 28 | 2017 |
| Motivations and fan engagement related to professional bass fishing spectatorship MJ Bernthal, T Koesters, K Ballouli, MT Brown Sport Marketing Quarterly 24 (1), 6-18, 2015 | 27 | 2015 |
| Nonlocal fandom: effects of geographic distance, geographic identity, and local competition on team identification K Reifurth, MJ Bernthal, K Ballouli, D Collins Sport Marketing Quarterly 28 (4), 195-208, 2019 | 26 | 2019 |
| Exploring the cultural intersection of music, sport and physical activity among at-risk youth A Cohen, K Ballouli International Review for the Sociology of Sport 53 (3), 350-370, 2016 | 25 | 2016 |
| Leverage and activation of sport sponsorship through music festivals K Ballouli, TC Koesters, T Hall Event Management 22 (2), 123-133, 2018 | 20 | 2018 |
| Examining the effects of advertisement setting and actor race on African Americans’ intentions to consume baseball B Brown, G Bennett, K Ballouli Sport Marketing Quarterly 25 (3), 139-151, 2016 | 19 | 2016 |
| Branding the elite professional athlete through use of new media and technology: an interview with Ash De Walt K Ballouli, M Hutchinson International Journal of Entrepreneurial Venturing 4 (1), 58-64, 2012 | 18 | 2012 |
| The delicate art of rebranding a minor league baseball franchise: Practices, pitfalls, and payoffs of rebranding the Winston-Salem Warthogs K Ballouli, J Grady, R Stewart Sport Management Review 19 (2), 211-226, 2016 | 15 | 2016 |
| Creating a sonic identity for the University of Houston K Ballouli, G Bennett Sport Marketing Quarterly 21, 53-60, 2012 | 15 | 2012 |
| Effects of brand music on attitudes toward a team advertisement K Ballouli, M Hutchinson Journal of Issues in Intercollegiate Athletics 6 (1), 268-285, 2023 | 13 | 2023 |
| Sometimes good, sometimes not so good”: Student satisfaction with a sport management exchange program G Bennett, K Ballouli Sport Management Education Journal 5 (1), 19-31, 2011 | 12 | 2011 |
| A qualitative inquiry into motivations to participate in fantasy football K Ballouli, M Hutchinson, K Cattani, J Reese International Journal of Sport Management 14 (2), 211-232, 2013 | 8 | 2013 |
| Effects of mood states and team identification on pricing in the secondary ticket market K Ballouli, J Reese, B Brown Sport, Business and Management: An International Journal 7 (3), 276-292, 2017 | 7 | 2017 |
| It's a whole new ballgame: How social media is changing sports K Ballouli, J Sanderson Sport Management Review 15 (3), 381-382, 2012 | 7 | 2012 |
| Building sport brands with music: The impact of sport brand music on the shopping behaviors of sport consumers K Ballouli Texas A&M University, 2011 | 7 | 2011 |
