Följ
Veronika Tarnovskaya
Veronika Tarnovskaya
Verifierad e-postadress på fek.lu.se
Titel
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The role of networks and matching in market entry to emerging retail markets
U Elg, PN Ghauri, V Tarnovskaya
International Marketing Review, 2008
1682008
Market driving multinationals and their global sourcing network
PN Ghauri, V Tarnovskaya, U Elg
International Marketing Review, 2008
1082008
International growth through cooperation: Brand-driven strategies, leadership, and career development in Sweden
R Larsson, KR Brousseau, MJ Driver, M Holmqvist, V Tarnovskaya
Academy of Management Perspectives 17 (1), 7-21, 2003
862003
The role of corporate branding in a market driving strategy
V Tarnovskaya, U Elg, S Burt
International Journal of Retail & Distribution Management, 2008
772008
Branding capability of technology born globals
L Altshuler, VV Tarnovskaya
Journal of Brand Management 18 (3), 212-227, 2010
652010
Market-driving strategy implementation through global supplier relationships
U Elg, SZ Deligonul, PN Ghauri, W Danis, V Tarnovskaya
Industrial Marketing Management 41 (6), 919-928, 2012
512012
Internalising a brand across cultures: the case of IKEA
VV Tarnovskaya, L de Chernatony
International Journal of Retail & Distribution Management, 2011
372011
Corporate rebranding failure and brand meanings in the digital environment
V Tarnovskaya, G Biedenbach
Marketing Intelligence & Planning, 2018
362018
B2B brand equity: investigating the effects of human capital and relational trust
G Biedenbach, P Hultén, V Tarnovskaya
Journal of Business & Industrial Marketing, 2018
262018
The mechanism of market driving with a corporate brand-The case of a global retailer
V Tarnovskaya
Lund University, 2007
222007
Multiple stakeholders and B2B branding in emerging markets
G Tarnovskaya, V., Biedenbach
Qualitative Market Research 19 (3), 287-309, 2016
18*2016
Developing a market-driving strategy for foreign markets: Internal capabilities and external activities
PN Ghauri, U Elg, V Tarnovskaya, F Wang
Schmalenbach Business Review 63 (3), 1-23, 2011
172011
Brand theories: Perspectives on brands and branding
J Bertilsson, V Tarnovskaya
Studentlitteratur AB, 2017
142017
Content marketing: new opportunities for building strong brands online
A Georgieva, A Djoukanova
Lund University, 2014
122014
The Brand I Call Home? Employee–Brand Appropriation at IKEA
VV Tarnovskaya
Branded lives, 2011
112011
Market driving supplier strategy: IKEA’s global sourcing network in two developing markets
V Tarnovskaya, PN Ghauri, U Elg
International Conference “New directions of marketing development …, 2007
102007
Handeln rustar för multikanal
J Hultman, C Fuentes, K Hjort, U Johansson, V Tarnovskaya
Digitalisering i handeln: Navigera rätt bland utmaningar och möjligheter i …, 2017
82017
The mechanism of market driving with a corporate brand
V Tarnovskaya
Lund Business Press, Lund, 2007
72007
Corporate Brand as a Contract with Stakeholders–theology or Pragmatism?
V Tarnovskaya
Marketing Intelligence & Planning, 2015
62015
Activating stakeholders: An approach by MNCs in emerging markets
VV Tarnovskaya
Business, Society and Politics, 2012
62012
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Artiklar 1–20