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Aditya Gupta
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Cited by
Year
Within-Seller and Buyer–Seller Network Structures and Key Account Profitability
A Gupta, A Kumar, R Grewal, GL Lilien
Journal of Marketing 83 (1), 108-132, 2019
632019
Mobility of top marketing and sales executives in business-to-business markets: a social network perspective
R Wang, A Gupta, R Grewal
Journal of Marketing Research 54 (4), 650-670, 2017
612017
The pull-to-stay effect: influence of sales managers’ leadership worthiness on salesperson turnover intentions
V Badrinarayanan, A Gupta, NN Chaker
Journal of Personal Selling & Sales Management 41 (1), 39-55, 2021
352021
Continuous techno-training and business-to-business salesperson success: How boosting techno-efficacy enhances sales effort and performance
SW Rayburn, V Badrinarayanan, ST Anderson, A Gupta
Journal of Business Research 133, 66-78, 2021
252021
The impact of social capital and transaction efficacy on salesperson performance
G Mallapragada, A Gupta, B Josephson
Production and Operations Management 31 (9), 3525-3542, 2022
62022
A Social Network Research Paradigm for Marketing: A Review and Research Agenda
A Gupta, A Saboo
Marketing Accountability for Marketing and Non-marketing Outcomes - Review …, 2021
32021
Managing two-sided B2B electronic markets: Governance mechanisms, performance implications, and boundary conditions
A Sen, A Kumar, V Dubey, A Gupta
Journal of Business Research 169, https://doi.org/10.1016/j.jbusres.2023.1, 2023
12023
An Integrative Perspective on Bilateral Governance of Buyer-Seller Relationships in Key Accounts Context
A Gupta
The Pennsylvania State University, 2015
2015
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Articles 1–8