Guilherme Pires
Guilherme Pires
Professor of Marketing, Newcastle Business School, University of Newcastle
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Cited by
Cited by
The internet, consumer empowerment and marketing strategies
GD Pires, J Stanton, P Rita
European journal of marketing 40 (9/10), 936-949, 2006
Influences on the perceived risk of purchasing online
G Pires, J Stanton, A Eckford
Journal of Consumer Behaviour: An International Research Review 4 (2), 118-131, 2004
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
ML Cheung, G Pires, PJ Rosenberger
Asia Pacific Journal of Marketing and Logistics 32 (3), 695-720, 2020
The relationship between technology adoption and strategy in business-to-business markets: the case of e-commerce
GD Pires, J Aisbett
Industrial Marketing Management 32 (4), 291-300, 2003
Developing a conceptual model for examining social media marketing effects on brand awareness and brand image
ML Cheung, GD Pires, PJ Rosenberger III
International Journal of Economics and Business Research 17 (3), 243-261, 2019
Improving expatriate adjustment and effectiveness in ethnically diverse countries: marketing insights
G Pires, J Stanton, S Ostenfeld
Cross Cultural Management: An International Journal 13 (2), 156-170, 2006
Ethnic marketing
G Pires, J Stanton
Routledge, 2018
Investigating the role of social media marketing on value co-creation and engagement: An empirical study in China and Hong Kong
ML Cheung, GD Pires, PJ Rosenberger III, WKS Leung, H Ting
Australasian Marketing Journal 29 (2), 118-131, 2021
Driving consumer–brand engagement and co-creation by brand interactivity
ML Cheung, GD Pires, PJ Rosenberger, MJ De Oliveira
Marketing Intelligence & Planning 38 (4), 523-541, 2020
Testing of a Model Evaluating e‑Government Portal Acceptance and Satisfaction
CSK Lai, G Pires
Electronic Journal of Information Systems Evaluation 13 (1), pp35‑46-pp35‑46, 2010
Marketing services to ethnic consumers in culturally diverse markets: issues and implications
G Pires, J Stanton
Journal of Services Marketing 14 (7), 607-618, 2000
Identifying and reaching an ethnic market: methodological issues
G Pires, J Stanton, B Cheek
Qualitative Market Research: An International Journal 6 (4), 224-235, 2003
Driving COBRAs: the power of social media marketing
ML Cheung, GD Pires, PJ Rosenberger III, MJ De Oliveira
Marketing Intelligence & Planning 39 (3), 361-376, 2021
A text mining and topic modelling perspective of ethnic marketing research
S Moro, G Pires, P Rita, P Cortez
Journal of Business Research 103, 275-285, 2019
Ethnic marketing ethics
GD Pires, J Stanton
Journal of Business Ethics 36, 111-118, 2002
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
ML Cheung, GD Pires, PJ Rosenberger, WKS Leung, MNS Sharipudin
Journal of retailing and consumer services 61, 102574, 2021
Using service logic to redefine exchange in terms of customer and supplier participation
GD Pires, A Dean, M Rehman
Journal of Business Research 68 (5), 925-932, 2015
Ethnicity and acculturation in a culturally diverse country: Identifying ethnic markets
GD Pires, PJ Stanton
Journal of Multilingual and Multicultural Development 21 (1), 42-57, 2000
The role of social media elements in driving co-creation and engagement
ML Cheung, G Pires, PJ Rosenberger III, WKS Leung, MK Chang
Asia Pacific Journal of Marketing and Logistics 33 (10), 1994-2018, 2021
The relationship marketing orientation of Hong Kong financial services industry managers and its links to business performance
TLO Gordon, GD Pires, J Stanton
Journal of Financial Services Marketing 13, 193-203, 2008
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