Guilherme Pires
Guilherme Pires
Professor of Marketing, Newcastle Business School, University of Newcastle
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The internet, consumer empowerment and marketing strategies
GD Pires, J Stanton, P Rita
European journal of marketing, 2006
Influences on the perceived risk of purchasing online
G Pires, J Stanton, A Eckford
Journal of Consumer Behaviour: An International Research Review 4 (2), 118-131, 2004
The relationship between technology adoption and strategy in business-to-business markets: the case of e-commerce
GD Pires, J Aisbett
Industrial Marketing Management 32 (4), 291-300, 2003
Improving expatriate adjustment and effectiveness in ethnically diverse countries: marketing insights
G Pires, J Stanton, S Ostenfeld
Cross Cultural Management: An International Journal, 2006
Ethnic marketing
G Pires, J Stanton
Routledge, 2018
Testing of a model evaluating e-government portal acceptance and satisfaction
CSK Lai, G Pires
Electronic Journal of Information Systems Evaluation 13 (1), 35, 2010
Marketing services to ethnic consumers in culturally diverse markets: issues and implications
G Pires, J Stanton
Journal of Services Marketing, 2000
Identifying and reaching an ethnic market: methodological issues
G Pires, J Stanton, B Cheek
Qualitative Market Research: An International Journal, 2003
Ethnic marketing ethics
GD Pires, J Stanton
Journal of Business Ethics 36 (1), 111-118, 2002
Ethnicity and acculturation in a culturally diverse country: Identifying ethnic markets
GD Pires, PJ Stanton
Journal of Multilingual and Multicultural Development 21 (1), 42-57, 2000
The relationship marketing orientation of Hong Kong financial services industry managers and its links to business performance
TLO Gordon, GD Pires, J Stanton
Journal of Financial Services Marketing 13 (3), 193-203, 2008
Using service logic to redefine exchange in terms of customer and supplier participation
GD Pires, A Dean, M Rehman
Journal of Business Research 68 (5), 925-932, 2015
Revisiting the substantiality criterion: From ethnic marketing to market segmentation
GD Pires, J Stanton, P Stanton
Journal of business research 64 (9), 988-996, 2011
Domestic cross cultural marketing in Australia: A critique of the segmentation rationale
GD Pires
Journal of Marketing Theory and Practice 7 (4), 33-44, 1999
Developing a conceptual Model for examining social media marketing effects on brand awareness and brand image
ML Cheung, GD Pires, PJ Rosenberger III
International Journal of Economics and Business Research 17 (3), 243-261, 2019
A research framework for the electronic procurement adoption process: drawing from Australian evidence
GD Pires, J Stanton
Journal of Global Business and Technology 1 (2), 12-20, 2005
The role of customer experiences in the development of service blueprints
G Pires, P Stanton, J Stanton
ANZMAC 2004 Conference, 2004
A decision-making framework for adoption of e-procurement
J Aisbett, R Lasch, G Pires
International Journal of Integrated Supply Management 1 (3), 278-293, 2005
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
ML Cheung, G Pires, PJ Rosenberger
Asia Pacific Journal of Marketing and Logistics, 2020
A research framework for examining customer participation in value co-creation: Applying the service dominant logic to the provision of living support services to oncology day …
M Rehman, AM Dean, GD Pires
International Journal of Behavioural and Healthcare Research 3 (3-4), 226-243, 2012
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