| A comparison of social media marketing between B2B, B2C and mixed business models S Iankova, I Davies, C Archer-Brown, B Marder, A Yau Industrial Marketing Management 81, 169-179, 2019 | 123 | 2019 |
| Digital crowding: Privacy, self-disclosure, and technology AN Joinson, DJ Houghton, A Vasalou, BL Marder Privacy online, 33-45, 2011 | 96 | 2011 |
| ‘Snap happy’brands: Increasing publicity effectiveness through a snapshot aesthetic when marketing a brand on Instagram J Colliander, B Marder Computers in Human Behavior 78, 34-43, 2018 | 69 | 2018 |
| Every post you make, every pic you take, I'll be watching you: Behind social spheres on Facebook B Marder, A Joinson, A Shankar 2012 45th Hawaii International Conference on System Sciences, 859-868, 2012 | 68 | 2012 |
| The extended ‘chilling’effect of Facebook: The cold reality of ubiquitous social networking B Marder, A Joinson, A Shankar, D Houghton Computers in Human Behavior 60, 582-592, 2016 | 65 | 2016 |
| Strength matters: Self-presentation to the strongest audience rather than lowest common denominator when faced with multiple audiences in social network sites B Marder, A Joinson, A Shankar, K Thirlaway Computers in Human Behavior 61, 56-62, 2016 | 56 | 2016 |
| “I like them, but won't ‘like’them”: An examination of impression management associated with visible political party affiliation on Facebook B Marder, E Slade, D Houghton, C Archer-Brown Computers in Human Behavior 61, 280-287, 2016 | 46 | 2016 |
| Hashtags: Motivational drivers, their use, and differences between influencers and followers A Erz, B Marder, E Osadchaya Computers in Human Behavior 89, 48-60, 2018 | 45 | 2018 |
| The social media balancing act: Testing the use of a balanced self-presentation strategy for politicians using twitter J Colliander, B Marder, LL Falkman, J Madestam, E Modig, S Sagfossen Computers in Human Behavior 74, 277-285, 2017 | 40 | 2017 |
| Tagger's Delight? Disclosure and liking behaviour in Facebook: the effects of sharing photographs amongst multiple known social circles D Houghton, AN Joinson, N Caldwell, B Marder Birmingham Business School Discussion Paper Series, 2013 | 37 | 2013 |
| Vacation posts on Facebook: A model for incidental vicarious travel consumption B Marder, C Archer-Brown, J Colliander, A Lambert Journal of Travel Research 58 (6), 1014-1033, 2019 | 21 | 2019 |
| Tagger's delight? Disclosure and liking in Facebook: the effects of sharing photographs amongst multiple known social circles D Houghton, A Joinson, N Caldwell, B Marder University of Birmingham, 2013 | 18 | 2013 |
| Tagger's delight? Disclosure and liking in Facebook: the effects of sharing photographs amongst multiple known social circles D Houghton, A Joinson, N Caldwell, B Marder University of Birmingham, 2013 | 18 | 2013 |
| Hybrid social media: Employees’ use of a boundary‐spanning technology C Archer‐Brown, B Marder, T Calvard, T Kowalski New Technology, Work and Employment 33 (1), 74-93, 2018 | 16 | 2018 |
| The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games B Marder, D Gattig, E Collins, L Pitt, J Kietzmann, A Erz Computers in Human Behavior 91, 72-83, 2019 | 15 | 2019 |
| Conspicuous political brand interactions on social network sites B Marder, C Marchant, C Archer-Brown, A Yau, J Colliander European Journal of Marketing, 2018 | 12 | 2018 |
| Understanding the psychological process of avoidance-based self-regulation on facebook B Marder, D Houghton, A Joinson, A Shankar, E Bull Cyberpsychology, Behavior, and Social Networking 19 (5), 321-327, 2016 | 11 | 2016 |
| Constructing and enacting normality online across generations N Panteli, B Marder Information Technology & People, 2017 | 10 | 2017 |
| Designing and evaluating the acceptability of Realshare: an online support community for teenagers and young adults with cancer C Griffiths, N Panteli, D Brunton, B Marder, H Williamson Journal of health psychology 20 (12), 1589-1601, 2015 | 10 | 2015 |
| Smile (y)–and your students will smile with you? the effects of emoticons on impressions, evaluations, and behaviour in staff-to-student communication B Marder, D Houghton, A Erz, L Harris, A Javornik Studies in Higher Education 45 (11), 2274-2286, 2020 | 9 | 2020 |
