| Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market M Carrigan, I Szmigin, J Wright Journal of Consumer Marketing 21 (6), 401-417, 2004 | 750 | 2004 |
| Service quality in higher education: The role of student expectations R Voss, T Gruber, I Szmigin Journal of Business Research 60 (9), 949-959, 2007 | 657 | 2007 |
| The conscious consumer: taking a flexible approach to ethical behaviour I Szmigin, M Carrigan, MG McEachern International Journal of Consumer Studies 33 (2), 224-231, 2009 | 474 | 2009 |
| Re-framing ‘binge drinking’as calculated hedonism: Empirical evidence from the UK I Szmigin, C Griffin, W Mistral, A Bengry-Howell, L Weale, C Hackley International journal of drug policy 19 (5), 359-366, 2008 | 428 | 2008 |
| Three forms of innovation resistance: the case of retail payment methods I Szmigin, G Foxall Technovation 18 (6-7), 459-468, 1998 | 406 | 1998 |
| Every time I do it I absolutely annihilate myself': Loss of (self-) consciousness and loss of memory in young people's drinking narratives C Griffin, A Bengry-Howell, C Hackley, W Mistral, I Szmigin Sociology 43 (3), 457-476, 2009 | 365 | 2009 |
| The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities C Moraes, M Carrigan, I Szmigin Journal of Marketing Management 28 (1-2), 103-128, 2012 | 288 | 2012 |
| Online community: enhancing the relationship marketing concept through customer bonding I Szmigin, L Canning, AE Reppel International journal of service industry management 16 (5), 480-496, 2005 | 246 | 2005 |
| Inhabiting the contradictions: Hypersexual femininity and the culture of intoxication among young women in the UK C Griffin, I Szmigin, A Bengry-Howell, C Hackley, W Mistral Feminism & Psychology 23 (2), 184-206, 2013 | 245 | 2013 |
| Managing routine food choices in UK families: The role of convenience consumption M Carrigan, I Szmigin, S Leek Appetite 47 (3), 372-383, 2006 | 226 | 2006 |
| Consumer behaviour I Szmigin, M Piacentini Oxford University Press, 2018 | 202 | 2018 |
| From relationships to experiences in retail financial services D O'Loughlin, I Szmigin, P Turnbull International Journal of Bank Marketing 22 (7), 522-539, 2004 | 200 | 2004 |
| Explicit, non-integrated product placement in British television programmes R Tiwsakul, C Hackley, I Szmigin International Journal of Advertising 24 (1), 95-111, 2005 | 199 | 2005 |
| Learning to love the older consumer I Szmigin, M Carrigan Journal of Consumer Behaviour: An International Research Review 1 (1), 22-34, 2001 | 188 | 2001 |
| Thinking locally, acting locally? Conscious consumers and farmers’ markets MG McEachern, G Warnaby, M Carrigan, I Szmigin Journal of marketing management 26 (5-6), 395-412, 2010 | 185 | 2010 |
| Customer perspectives on the role and importance of branding in Irish retail financial services D O'Loughlin, I Szmigin International Journal of Bank Marketing 23 (1), 8-27, 2005 | 170 | 2005 |
| Defying marketing sovereignty: Voluntary simplicity at new consumption communities C Bekin, M Carrigan, I Szmigin Qualitative Market Research: an international journal 8 (4), 413-429, 2005 | 165 | 2005 |
| Consumer equity in relationship marketing I Szmigin, H Bourne Journal of Consumer Marketing 15 (6), 544-557, 1998 | 165 | 1998 |
| Managing quality in business-to-business services ITD Szmigin European Journal of Marketing 27 (1), 2-21, 1993 | 165 | 1993 |
| The older consumer as innovator: does cognitive age hold the key? I Szmigin, M Carrigan Journal of Marketing Management 16 (5), 505-527, 2000 | 155 | 2000 |
