| The effects of social-and self-motives on the intentions to share positive and negative word of mouth A Alexandrov, B Lilly, E Babakus Journal of the Academy of Marketing Science 41, 531-546, 2013 | 567 | 2013 |
| The effects of perceived management concern for frontline employees and customers on turnover intentions: moderating role of employment status A Alexandrov, E Babakus, U Yavas Journal of service research 9 (4), 356-371, 2007 | 337 | 2007 |
| Characteristics of Single‑Item Measures in Likert Scale Format A Alexandrov Electronic Journal of Business Research Methods 8 (1), pp1‑12-pp1‑12, 2010 | 159 | 2010 |
| The moderating effect of personality traits on attitudes toward advertisements: A contingency framework. SD Myers, S Sen, A Alexandrov Management & Marketing 5 (3), 2010 | 102 | 2010 |
| Nomological validity of the Net Promoter Index question BL Pollack, A Alexandrov Journal of Services Marketing 27 (2), 118-129, 2013 | 84 | 2013 |
| The effect of environmental uncertainty, information quality, and collaborative logistics on supply chain flexibility of small manufacturing firms in India V Nagarajan, K Savitskie, S Ranganathan, S Sen, A Alexandrov Asia Pacific Journal of Marketing and Logistics 25 (5), 784-802, 2013 | 75 | 2013 |
| Strategic orientation and customer relationship management: A contingency framework of CRM success KLJ Shannahan, RJ Shannahan, A Alexandrov Journal of Comparative International Management 13 (1), 1-12, 2010 | 22 | 2010 |
| EXAMINING THE EFFECT OF HUMOR IN ENVIRONMENTALLY-FRIENDLY ADVERTISING. KM Griese, A Alexandrov, C Michaelis, B Lilly Marketing Management Journal 28 (1), 2018 | 17 | 2018 |
| The effects of perceived management concern for frontline employees and customers on turnover intentions A Aliosha, E Babakus, U Yavas Journal of Service Research 9 (4), 356-371, 2007 | 12 | 2007 |
| What makes a brand interesting? Why care? A Alexandrov, B Leisen Pollack Journal of Consumer Marketing 37 (5), 501-510, 2020 | 8 | 2020 |
| Convenient= competitive? How Brick-And-Mortar Retailers can cope with Online Competition SS Sen, A Alexandrov, S Jha, WC McDowell, E Babakus Review of Managerial Science 17 (5), 1615-1643, 2023 | 4 | 2023 |
| An international examination of private sector perspectives on city brand architectures C Milewicz, KM Griese, A Alexandrov Place Branding and Public Diplomacy 13, 205-222, 2017 | 2 | 2017 |
| 11 Value Co-creation and the Impact on Marketing and Event Management Curricula A Alexandrov, KM Griese Events-Future, Trends, Perspectives: an international approach, 219, 2020 | 1 | 2020 |
| Accidental Referrals B Lilly, A Alexandrov Keller Center Research Report, 2014 | 1 | 2014 |
| Exploring and Conceptualizing Brand Interestingness A Alexandrov, BL Pollack Annals of the Society for Marketing Advances Volume 2, 70, 2013 | 1 | 2013 |
| Purpose of word-of-mouth: a conceptual model A Alexandrov, E Babakus E-European Advances in Consumer Research, Association for Consumer Research …, 2011 | 1 | 2011 |
| Information Variability of Online Word-of-Mouth as a Context for Customer Decision Making AJ Alexandrov ProQuest, 2007 | 1 | 2007 |
| Network Analysis of Traditional Word of Mouth A Alexandrov, S Sen, M Tippins Electronic Journal of Business Research Methods 20 (2), pp75-88, 2022 | | 2022 |
| Quick Response Code: A Review of its Applications and Factors Inhibiting its Adoption J Lane, S Sen, A Alexandrov, S Ranganathan, JR Brooks, V Madupu LEaDinG THE Way, 159, 2012 | | 2012 |
| Characteristics of Single-Item Measures in Likert Scale A Alexandrov | | |
