| Alternative modes of measuring store image: An empirical assessment of structured versus unstructured measures J Chowdhury, J Reardon, R Srivastava Journal of marketing Theory and Practice 6 (2), 72-86, 1998 | 380 | 1998 |
| Undergraduate marketing students, group projects, and teamwork: The good, the bad, and the ugly? DE McCorkle, J Reardon, JF Alexander, ND Kling, RC Harris, RV Iyer Journal of Marketing Education 21 (2), 106-117, 1999 | 303 | 1999 |
| Retail management RW Hasty, J Reardon (No Title), 1997 | 292 | 1997 |
| Domestic consumption: rational, affective or normative choice? I Vida, J Reardon Journal of Consumer Marketing 25 (1), 34-44, 2008 | 273 | 2008 |
| The effects of ethnocentrism and economic development on the formation of brand and ad attitudes in transitional economies J Reardon, C Miller, I Vida, I Kim European Journal of Marketing 39 (7/8), 737-754, 2005 | 239 | 2005 |
| The effects of competition on retail structure: An examination of intratype, intertype, and intercategory competition CE Miller, J Reardon, DE McCorkle Journal of Marketing 63 (4), 107-120, 1999 | 207 | 1999 |
| Purchase behavior in favor of domestic products in the West Balkans T Dmitrovic, I Vida, J Reardon International Business Review 18 (5), 523-535, 2009 | 197 | 2009 |
| Determinants of international retail involvement: the case of large US retail chains I Vida, J Reardon, A Fairhurst Journal of International Marketing 8 (4), 37-60, 2000 | 176 | 2000 |
| A consumer model for channel switching behavior J Reardon, DE McCorkle International Journal of Retail & Distribution Management 30 (4), 179-185, 2002 | 156 | 2002 |
| Impact of leadership styles on employee organizational commitment S Clinebell, V Skudiene, R Trijonyte, J Reardon Journal of Service Science (JSS) 6 (1), 139-152, 2013 | 155 | 2013 |
| The effect of information technology on productivity in retailing J Reardon, R Hasty, B Coe Journal of retailing 72 (4), 445-461, 1996 | 133 | 1996 |
| Developing self-marketing skills: Are marketing students prepared for the job search? DE McCorkle, JF Alexander, J Reardon, ND Kling Journal of Marketing Education 25 (3), 196-207, 2003 | 116 | 2003 |
| Applied scale development: measurement of store image J Reardon, CE Mikller, B Coe Journal of Applied Business Research (JABR) 11 (4), 85-93, 1995 | 111 | 1995 |
| The effect of culture on the academic honesty of marketing and business students J Payan, J Reardon, DE McCorkle Journal of Marketing Education 32 (3), 275-291, 2010 | 102 | 2010 |
| Integrating business technology and marketing education: Enhancing the diffusion process through technology champions DE McCorkle, JF Alexander, J Reardon Journal of Marketing Education 23 (1), 16-24, 2001 | 93 | 2001 |
| Perceptions and reality: Creativity in the marketing classroom DE McCorkle, JM Payan, J Reardon, ND Kling Journal of Marketing Education 29 (3), 254-261, 2007 | 87 | 2007 |
| Patriotism, cosmopolitanism, consumer ethnocentrism and purchase behavior in Kazakhstan L Rybina, J Reardon, J Humphrey Organizations and markets in emerging economies 1 (2), 92-107, 2010 | 72 | 2010 |
| The impact of testing frequency on student performance in a marketing course N Kling, D McCorkle, C Miller, J Reardon Journal of Education for Business 81 (2), 67-72, 2005 | 57 | 2005 |
| Comparison of consumer ethnocentrism behavioural patterns in transitional economies V Auruskeviciene, D Vianelli, J Reardon Transformations in Business and Economics 11 (2), 20-35, 2012 | 53 | 2012 |
| Antismoking messages for the international teenage segment: The effectiveness of message valence and intensity across different cultures J Reardon, C Miller, B Foubert, I Vida, L Rybina Journal of international marketing 14 (3), 115-138, 2006 | 52 | 2006 |
Denny McCorkleProfessor of Marketing, Monfort College of Business, University of Northern ColoradoVerified email at unco.edu
