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Andy Hirst
Andy Hirst
loughborough
Verified email at shu.ac.uk
Title
Cited by
Cited by
Year
Perceptual differences of marketing journals: A worldwide perspective
V Theoharakis, A Hirst
Marketing Letters 13, 389-402, 2002
2122002
Strategic political segmentation‐A new approach for a new era of political marketing
G Smith, A Hirst
European Journal of Marketing 35 (9/10), 1058-1073, 2001
1722001
Measuring journal quality: developing a multi-item measure and investigating its usefulness in marketing
AS Hirst
© Andrew Shorrock Hirst, 1999
11999
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