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Pierre Desmet
Pierre Desmet
Professor of marketing, Paris-Dauphine University & Essec business school
Verifierad e-postadress på dauphine.fr
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Market-Fondements et méthodes des recherches en marketing
Y Evrard, B Pras, E Roux, P Desmet, AM Dussaix, GL Lilien
HAL Post-Print, 2009
17422009
Estimation of product category sales responsiveness to allocated shelf space
P Desmet, V Renaudin
International Journal of Research in Marketing 15 (5), 443-457, 1998
2911998
Market
Y Evrard, B Pras, E Roux, P Desmet
HAL Post-Print, 2003
2682003
Le prix: de l'analyse conceptuelle aux méthodes de fixation
P Desmet, M Zollinger
FeniXX, 1997
1281997
Ask and ye shall receive: The effect of the appeals scale on consumers’ donation behavior
P Desmet, FM Feinberg
Journal of Economic Psychology 24 (3), 349-376, 2003
1052003
Does the crowdfunding platform matter? Risks of negative attitudes in two-sided markets
C Lacan, P Desmet
Journal of Consumer Marketing 34 (6), 472-479, 2017
982017
Promotion des ventes: du 13 ā la douzaine ā la fidélisation (2čme édition)
P Desmet
HAL Post-Print, 2007
98*2007
Differential effects of price‐beating versus price‐matching guarantee on retailers' price image
P Desmet, E Le Nagard
Journal of Product & Brand Management 14 (6), 393-399, 2005
542005
Marketing direct: concepts et méthodes
P Desmet
Nathan, 1995
491995
A study of the potential effects of the conversion to euro
P Desmet
Journal of Product & Brand Management 11 (3), 134-146, 2002
382002
Valeur et sincérité perįues d'une promotion multi-mécanismes
P De Pechpeyrou, B Parguel, A Mimouni, P Desmet
Recherche et Applications en Marketing (French Edition) 21 (4), 25-39, 2006
332006
How retailer money-back guarantees influence consumer preferences for retailer versus national brands
P Desmet
Journal of business research 67 (9), 1971-1978, 2014
322014
Politiques de prix sur Internet
P Desmet
HAL Post-Print, 2000
302000
Asking for less to obtain more
P Desmet
Journal of Interactive Marketing 13 (3), 55-65, 1999
271999
Format effects in volume discounts to consumers
B Parguel, P De Pechpeyrou, O Sabri‐Zaaraoui, P Desmet
Journal of Product & Brand Management 16 (5), 348-357, 2007
212007
Differences in purchasing behaviour between physical and virtual laboratory stores
P Desmet, R Bordenave, J Traynor
Recherche et Applications en Marketing (English Edition) 28 (2), 70-85, 2013
192013
Are emotions consequences of affective expectations? A commentary essay
P Desmet
Journal of Business Research 63 (8), 903-904, 2010
192010
Buying behavior study with basket analysis: pre-clustering with a Kohonen map
P Desmet
European Journal of Economic and Social Systems 15 (2), 17-30, 2001
192001
Motivations for participation and e-WOM among supporters of crowdfunding campaigns
C Lacan, P Desmet
Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015, 315-321, 2017
182017
L'Euro: Conversion de prix ou remise en cause des stratégies marketing?
P Desmet, M Zollinger
Décisions Marketing, 7-16, 1998
171998
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Artiklar 1–20