Follow
Valerie Good
Valerie Good
Assistant Professor of Marketing, Grand Valley State University
Verified email at gvsu.edu - Homepage
Title
Cited by
Cited by
Year
Beyond warm glow: The risk-mitigating effect of corporate social responsibility (CSR)
A Bhattacharya, V Good, H Sardashti, J Peloza
Journal of Business Ethics 171, 317-336, 2021
1152021
A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance
V Good, DE Hughes, AH Kirca, S McGrath
Journal of the Academy of Marketing Science 50 (3), 586-614, 2022
842022
Doing good when times are bad: the impact of CSR on brands during recessions
A Bhattacharya, V Good, H Sardashti
European Journal of Marketing 54 (9), 2049-2077, 2020
642020
More than money: establishing the importance of a sense of purpose for salespeople
V Good, DE Hughes, H Wang
Journal of the Academy of Marketing Science 50 (2), 272-295, 2022
462022
Understanding and motivating salesperson resilience
V Good, DE Hughes, AC LaBrecque
Marketing Letters 32, 33-45, 2021
282021
Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface
A Malshe, DE Hughes, V Good, SB Friend
International Journal of Research in Marketing 39 (3), 824-846, 2022
222022
When to outsource the sales force for new products
V Good, RJ Calantone
Industrial Marketing Management 82, 106-116, 2019
192019
Persisting changes in sales due to global pandemic challenges
V Good, EB Pullins, M Rouziou
Journal of Personal selling & sales ManageMent 42 (4), 317-323, 2022
132022
A dynamic system of job performance with goals and leadership changes as shocks
CR Dishop, V Good
Journal of Business Research 139, 602-613, 2022
82022
Cultivating resilience in organizational frontline employees
V Good, AG Fehl, AC LaBrecque, C Voorhees
Journal of Service Research 26 (3), 405-421, 2023
72023
Salesperson rapport: a literature review and research agenda for an evolving digital sales process
V Good, SM Mangus, E Bolman Pullins
Journal of Personal Selling & Sales Management 43 (4), 245-269, 2023
52023
Leadership transition and journal advancements
A Rapp, V Good
Journal of Personal Selling & Sales Management 43 (1), 1-4, 2023
52023
Are Lonely Salespeople Costing You Customers?
V Good, L Earle McLeod
42022
Exploring the drivers of B2B end user engagement
AG Fehl, V Good, T Arnold
Journal of Personal selling & sales ManageMent 43 (3), 159-177, 2023
22023
Motivating Salespeople Toward Greater Productivity
VD Good
Michigan State University, 2019
22019
Commentary: developing a deeper understanding of resilience in service contexts
V Good
Journal of Services Marketing, 2024
12024
The nine habits of highly effective researchers: strategies for strengthening scholarly submissions
V Good, EB Pullins
Journal of Personal Selling & Sales Management, 1-7, 2024
2024
Even as Companies Struggle, They Should Not Give Up on Doing Good
V Good
Seidman Business Review 28 (1), 10, 2022
2022
SEIDMAN FACULTY EXPERTS
A Akbulut, EG Aslim, BC Bishal, K Brink, G Chang, S Crampton, CJ Cruz, ...
2021
Report Research
V Good, DE Hughes, H Wang, L Beeler, AR Zablah, A Rapp, JA Roberts, ...
The system can't perform the operation now. Try again later.
Articles 1–20