Följ
Ben S. Liu
Ben S. Liu
Professor Emeritus of Marketing, Quinnipiac University
Verifierad e-postadress på quinnipiac.edu - Startsida
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The relationships between culture and service quality perceptions: Basis for cross-cultural market segmentation and resource allocation
O Furrer, BSC Liu, D Sudharshan
Journal of service research 2 (4), 355-371, 2000
12162000
The relationships between culture and behavioral intentions toward services
BSC Liu, O Furrer, D Sudharshan
Journal of service research 4 (2), 118-129, 2001
5322001
After‐service response in service quality assessment: a real‐time updating model approach
BSC Liu, D Sudharshan, LO Hamer
Journal of Services Marketing 14 (2), 160-177, 2000
1572000
DiffuNET: The impact of network structure on diffusion of innovation
BSC Liu, R Madhavan, D Sudharshan
European Journal of Innovation Management 8 (2), 240-262, 2005
1402005
The Effects of Intra-encounter Changes in Expectations on Perceived Service Quality Models
DS Lawrence O. Hamer, Ben S. Liu
Journal of Service Research 1 (3), 275-289, 1999
961999
Situational risk in organizational buying: a basis for adaptive selling
MD Bunn, BSC Liu
Industrial Marketing Management 25 (5), 439-452, 1996
691996
A balance theory perspective of triadic supply chain relationships
JM Phillips, BS Liu, TG Costello
Journal of Marketing Theory and Practice 6 (4), 78-91, 1998
661998
Augmented reality is human-like: How the humanizing experience inspires destination brand love
TL Huang, BSC Liu
Technological Forecasting and Social Change 170 (120853), 2021
522021
Adoption of Cloud Computing as Innovation in the Organization
L Golightly, V Chang, QA Xu, XJ Gao, BSC Liu
International Journal of Engineering Business Management 14 (https://doi.org …, 2022
492022
The role of mood in price promotions
C Hsu, B Shaw‐Ching Liu
Journal of Product & Brand Management 7 (2), 150-160, 1998
481998
Building internet trust: signalling through trustmarks
GO Damon Aiken, Ben S. Liu, Robert Mackoy
Int. J. Internet Marketing and Advertising 1 (3), 251-67, 2004
46*2004
A service effort allocation model for assessing customer lifetime value in service marketing
B Shaw‐Ching Liu, NC Petruzzi, D Sudharshan
Journal of services marketing 21 (1), 24-35, 2007
452007
Dynamic capabilities to match multiple product generations and market rhythm
SG Dacko, BS Liu, D Sudharshan, O Furrer
European journal of innovation management 11 (4), 441-471, 2008
422008
The Market Challenge of Wind Turbine Industry-Renewable Energy in PR China and Germany
V Chang, C Yan, J Zhang, QA Xu, P Baudier, BSC Liu
Technological Forecasting and Social Change 166, 120631, 2021
392021
S, C, and Sudharshan, D.(2000) The relationships between culture and service quality perceptions basis for cross-cultural market segmentation and resource allocation
O Furrer, B Liu
Journal of Service Research 2 (4), 355-371, 0
39
Customer Participation Behavior in High- Versus Low-Contact Services: The Multiple Roles of Customer Trust
ELY Li, BSC Liu, STK Luk
Journal of Global Marketing 30 (5), 322-41, 2017
372017
A framework for innovative service design
O Furrer, D Sudharshan, RH Tsiotsou, BS Liu
The Service Industries Journal 36 (9-10), 452-471, 2016
372016
SERV* OR in China: testing the effect of service orientation on service skills performance
STK Luk, K Lu, B Liu
Journal of Services Marketing 27 (1), 25-39, 2013
312013
An Investigation of Affect of Service using a LibQUAL+ TM Survey and an Experimental Study
JSK Roy, Abhik, Adwait Khare, Ben S.C. Liu, Linda M. Hawkes
Journal of Academic Librarianship 38 (3), 153-160, 2012
312012
A network based theory of foreign market entry mode and post-entry performance
J Tang, BS Liu
International Journal of Business and Social Science 2 (23), 50-59, 2011
222011
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Artiklar 1–20