Stephen Vargo
Stephen Vargo
Shidler Distinguished Professor, Professor of Marketing, University of Hawai'i at Manoa
Verified email at hawaii.edu - Homepage
TitleCited byYear
Evolving to a new dominant logic for marketing
SL Vargo, RF Lusch
The Service-Dominant Logic of Marketing, 21-46, 2014
151972014
Service-dominant logic: continuing the evolution
SL Vargo, RF Lusch
Journal of the Academy of marketing Science 36 (1), 1-10, 2008
64852008
On value and value co-creation: A service systems and service logic perspective
SL Vargo, PP Maglio, MA Akaka
European management journal 26 (3), 145-152, 2008
29912008
Service-dominant logic: reactions, reflections and refinements
RF Lusch, SL Vargo
Marketing theory 6 (3), 281-288, 2006
20272006
Competing through service: Insights from service-dominant logic
RF Lusch, SL Vargo, M O’brien
Journal of retailing 83 (1), 5-18, 2007
19312007
The four service marketing myths: remnants of a goods-based, manufacturing model
SL Vargo, RF Lusch
Journal of service research 6 (4), 324-335, 2004
15792004
It's all B2B… and beyond: Toward a systems perspective of the market
SL Vargo, RF Lusch
Industrial marketing management 40 (2), 181-187, 2011
12902011
Institutions and axioms: an extension and update of service-dominant logic
SL Vargo, RF Lusch
Journal of the Academy of marketing Science 44 (1), 5-23, 2016
12832016
The service-dominant logic of marketing: Dialog, debate, and directions
RF Lusch, SL Vargo
Routledge, 2014
12082014
From goods to service (s): Divergences and convergences of logics
SL Vargo, RF Lusch
Industrial marketing management 37 (3), 254-259, 2008
11282008
Service, value networks and learning
RF Lusch, SL Vargo, M Tanniru
Journal of the academy of marketing science 38 (1), 19-31, 2010
10822010
Service-dominant logic: What it is, what it is not, what it might be
SL Vargo, RF Lusch
The service-dominant logic of marketing, 61-74, 2014
9742014
Service-dominant logic: Premises, perspectives, possibilities
RF Lusch, SL Vargo
Cambridge University Press, 2014
9422014
The evolving brand logic: a service-dominant logic perspective
MA Merz, Y He, SL Vargo
Journal of the Academy of Marketing Science 37 (3), 328-344, 2009
7832009
Contextualization and value-in-context: How context frames exchange
JD Chandler, SL Vargo
Marketing theory 11 (1), 35-49, 2011
7392011
Health care customer value cocreation practice styles
JR McColl-Kennedy, SL Vargo, TS Dagger, JC Sweeney, Y Kasteren
Journal of Service Research 15 (4), 370-389, 2012
7262012
Why “service”?
SL Vargo, RF Lusch
Journal of the Academy of marketing Science 36 (1), 25-38, 2008
7192008
The service system is the basic abstraction of service science
PP Maglio, SL Vargo, N Caswell, J Spohrer
Information Systems and e-business Management 7 (4), 395-406, 2009
6992009
Toward a conceptual foundation for service science: Contributions from service-dominant logic
RF Lusch, SL Vargo, G Wessels
IBM systems journal 47 (1), 5-14, 2008
6882008
Service-dominant logic as a foundation for service science: clarifications
SL Vargo, MA Akaka
Service Science 1 (1), 32-41, 2009
5592009
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