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Nilay Bıçakcıoğlu-Peynirci
Nilay Bıçakcıoğlu-Peynirci
Associate Professor (Senior Lecturer) in Strategy & Marketing, University of Sussex
Verified email at sussex.ac.uk
Title
Cited by
Cited by
Year
Antecedents and outcomes of brand love: the mediating role of brand loyalty
N Bıçakcıoğlu, İ İpek, G Bayraktaroğlu
Journal of Marketing Communications 24 (8), 863-877, 2018
2222018
Marka Aşkının Marka Deneyimi ile Marka Sadakati Arasındaki İlişkiye Aracılık Etkisi.
N Bıçakcıoğlu-Peynirci, İ İpek
Ege Academic Review 16 (1), 2016
782016
Green business strategy and export performance: an examination of boundary conditions from an emerging economy
N Bıçakcıoğlu, V Theoharakis, M Tanyeri
International Marketing Review, 2019
722019
Private label usage and store loyalty: The moderating impact of shopping value
İ İpek, N Bıçakcıoğlu-Peynirci, B İlter
Journal of Retailing and Consumer Services 31, 72-79, 2016
602016
Export market orientation: An integrative review and directions for future research
I Ipek, N Bıçakcıoğlu-Peynirci
International Business Review 29 (4), 101659, 2020
562020
Innovation and export performance: a meta-analytic review and theoretical integration
N Bıçakcıoğlu-Peynirci, AK Hizarci-Payne, Ö Özgen, C Madran
European Journal of Innovation Management 23 (5), 789-812, 2020
482020
The changing determinants of tourists’ repurchase intention: the case of short-term rentals during the COVID-19 pandemic
IN Braje, A Pechurina, N Bıçakcıoğlu-Peynirci, C Miguel, ...
International Journal of Contemporary Hospitality Management 34 (1), 159-183, 2022
462022
Stakeholder and resource‐based antecedents and performance outcomes of green export business strategy: insights from an emerging economy
N Bıçakcıoğlu-Peynirci, M Tanyeri
International Journal of Emerging Markets 17 (1), 1-46, 2022
292022
Brand jealousy and willingness to pay premium: The mediating role of materialism
N Bıçakcıoğlu, İY Ögel, B İlter
Journal of brand Management 24, 33-48, 2017
252017
Export market orientation and its consequences: a meta-analytic review and assessment of contextual and measurement moderators
N Bıçakcıoğlu-Peynirci, I Ipek
Journal of Business & Industrial Marketing 35 (5), 939-954, 2020
242020
Green business strategies of exporting manufacturing firms: Antecedents, practices, and outcomes
N Bıçakcıoğlu
Journal of Global Marketing 31 (4), 246-269, 2018
242018
A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance: do home country institutions matter?
İ İpek, N Bıçakcıoğlu-Peynirci, AK Hizarcı
Industrial Marketing Management 108, 1-22, 2023
192023
Unbundling the effects of internationalization on firm performance in emerging economies: the moderating effects of strategic resource decisions
N Bıçakcıoğlu-Peynirci, RE Morgan
Journal of International Marketing 30 (1), 55-74, 2022
112022
How brand jealousy influences the relationship between brand attachment and word of mouth communication
B İlter, N Bıçakcıoğlu, İÖ Yaran
Acta Universitatis Danubius. Communicatio 10 (1), 2016
82016
A meta-analysis on entrepreneurial orientation in the export context
AK Hizarci, N Bıçakcıoğlu-Peynirci, İ İpek
Journal of Business & Industrial Marketing 38 (5), 1163-1175, 2023
52023
Internationalization of emerging market multinational enterprises: A systematic literature review and future directions
N Bıçakcıoğlu-Peynirci
Journal of Business Research 164, 114002, 2023
42023
International servitization: theoretical roots, research gaps and implications
N Bıçakcıoğlu-Peynirci, RE Morgan
International Marketing Review 40 (2), 338-364, 2023
42023
TV series adaptations and their repercussions on consumers: Insights from two complementary qualitative analyses
B Aykol, I Ipek, N Bıçakcıoğlu-Peynirci
Journal of Marketing Management 38 (3-4), 183-218, 2022
42022
Marka Askinin Marka Deneyimi ile Marka Sadakati Arasindaki Iliskiye Aracilik Etkisi 1/The Mediating Role of Brand Love on the Relationship between Brand Experience and Brand …
N Bicakcioglu, I Ipek
Ege Akademik Bakis 16 (1), 79, 2016
42016
Marka Aşkının Marka Deneyimi ile Marka Sadakati Arasındaki İlişkiye Aracılık Etkisi. 19
N Bıçakçıoğlu, İ İpek
Ulusal Pazarlama Kongresi, 18-22, 2014
42014
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