Dina Mayzlin
Dina Mayzlin
USC Marshall School of Business
Verifierad e-postadress på marshall.usc.edu - Startsida
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The effect of word of mouth on sales: Online book reviews
JA Chevalier, D Mayzlin
Journal of marketing research 43 (3), 345-354, 2006
65382006
Using online conversations to study word-of-mouth communication
D Godes, D Mayzlin
Marketing science 23 (4), 545-560, 2004
33082004
Firm-created word-of-mouth communication: Evidence from a field test
D Godes, D Mayzlin
Marketing science 28 (4), 721-739, 2009
9662009
Promotional chat on the Internet
D Mayzlin
Marketing science 25 (2), 155-163, 2006
7702006
The firm's management of social interactions
D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ...
Marketing letters 16 (3-4), 415-428, 2005
7622005
Promotional reviews: An empirical investigation of online review manipulation
D Mayzlin, Y Dover, J Chevalier
American Economic Review 104 (8), 2421-55, 2014
6262014
Physician fees and procedure intensity: the case of cesarean delivery
J Gruber, J Kim, D Mayzlin
Journal of health economics 18 (4), 473-490, 1999
3431999
Uninformative advertising as an invitation to search
D Mayzlin, J Shin
Marketing Science 30 (4), 666-685, 2011
1552011
Link to success: How blogs build an audience by promoting rivals
D Mayzlin, H Yoganarasimhan
Management Science 58 (9), 1651-1668, 2012
1252012
Firm-created word-of-mouth communication: A field-based quasi-experiment
D Godes, D Mayzlin
HBS Marketing Research Paper, 2004
842004
Channels of Impact: User reviews when quality is dynamic and managers respond
JA Chevalier, Y Dover, D Mayzlin
Marketing Science 37 (5), 688-709, 2018
642018
The influence of social networks on the effectiveness of promotional strategies
D Mayzlin
Yale School of Management Working Paper, 2002
302002
Se servir des conversations en ligne pour étudier le bouche-ā-oreille
D Godes, D Mayzlin
Recherche et Applications en Marketing (French Edition) 19 (4), 89-111, 2004
232004
Managing Buzz
JS Campbell, Arthur, Dina Mayzlin
Rand Journal of Economics, 2017
21*2017
Using the compensation scheme to signal the ease of a task
D Godes, D Mayzlin
working paper, University of Maryland, 2012
122012
Managing social interactions
D Mayzlin
The Oxford handbook of the economics of networks, 2016
112016
Controlling for self-selection bias in customer reviews
L Brandes, D Godes, D Mayzlin
Working Paper, 2013
102013
Who gave that hotel five stars? The concierge...
D Mayzlin, Y Dover, J Chevalier
Harvard Business Review 90 (9), 24-24, 2012
52012
A reflection on analytical work in marketing: Three points of consensus
R Thomadsen, R Zeithammer, G Iyer, D Mayzlin, Y Orhun, A Pazgal, ...
Marketing Letters 23 (2), 381-389, 2012
52012
Word of mouth and marketing: Influencing and learning from consumer conversations
D Mayzlin
Massachusetts Institute of Technology, 2002
42002
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Artiklar 1–20