| Measuring consumer-perceived humanness of online organizational agents L Lu, C McDonald, T Kelleher, S Lee, YJ Chung, S Mueller, M Vielledent, ... Computers in Human Behavior 128, 107092, 2022 | 33 | 2022 |
| Do CSR ads with public health messages pertaining to COVID-19 actually help consumers, advertisers, and society? Insights from the United States and Germany S Mueller, S Diehl, CR Taylor, R Terlutter, B Mueller Journal of Current Issues & Research in Advertising 43 (4), 337-359, 2022 | 10 | 2022 |
| Forty years of cross-cultural advertising research in the International Journal of Advertising: a bibliometric analysis JB Ford, B Mueller, S Mueller International Journal of Advertising 42 (1), 119-127, 2023 | 5 | 2023 |
| Like the dad in the ad: Testing a conceptual model for new fathers’ responses to dadvertisements S Mueller, CR Morton, BK Johnson, B Sharma, JD Morris International Journal of Advertising 42 (3), 488-517, 2023 | 4 | 2023 |
| Managing change related to consumer privacy laws: targeting and personal data use in a more regulated environment S Mueller, CR Taylor, B Mueller Media and Change Management: Creating a Path for New Content Formats …, 2022 | 4 | 2022 |
| From below the glass ceiling: female perspectives in the world of advertising S Mueller, E Dubosar, K Windels Journal of Gender Studies 33 (1), 45-57, 2024 | 3 | 2024 |
| Testing a model of consumer purchase receptivity toward foreign products S Mueller, G Belch, H Honea Journal of Marketing Development and Competitiveness 13 (4), 2019 | 2 | 2019 |
| Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials CR Morton, NA Dodoo, J Villegas, S Mueller, HS Chang Journal of Current Issues & Research in Advertising 44 (2), 123-141, 2023 | 1 | 2023 |
| More than you see: lack of diversity in Brazilian creative departments M Mensa, S Mueller Journal of Gender Studies, 1-19, 2024 | | 2024 |
| US and Japanese Consumer Attitudes Toward Tailored and Targeted Communication with Human and Chatbot Agents S Mueller, T Kelleher, Y Ibuki Journal of Interactive Advertising, 1-18, 2024 | | 2024 |
| Same Age, Different Experience: Exploring Ageism in the Advertising Industry across Departments and Intersectional Identities K Windels, E DuBosar, S Mueller Journal of Current Issues & Research in Advertising, 1-19, 2024 | | 2024 |
| Agent of Your Own Destiny: How Neoliberal Discourses Permeate Award-Winning Public Service Announcements K Windels, S Mueller, X Wei, H Chen Journal of Advertising, 1-18, 2023 | | 2023 |
| Vulnerable Audiences’ Responses to Covid-19 Corporate Social Responsibility Advertising S Mueller, S Diehl, R Terlutter, CR Taylor, B Mueller Advances in Advertising Research (Vol. XII) Communicating, Designing and …, 2023 | | 2023 |
| The Road to Women's Empowerment Through Advertising: Can Femvertisements Lead the Way? SK Mueller University of Florida, 2023 | | 2023 |
| Testing A Model of Consumer Receptivity toward Foreign Brands and Products SK Mueller San Diego State University, 2018 | | 2018 |
| PRECONFERENCE SESSION: CHANGING TIDES: HOW ADVERTISERS ARE SHIFTING THEIR GENDER PORTRAYALS IN COMMERCIAL COMMUNICATIONS S Mueller, K Windels, C Coleman, M Li, WS Tsai, LT Zayer CONFERENCE OF THE AMERICAN ACADEMY OF ADVERTISING, 1, 0 | | |
