Catharina von Koskull
Catharina von Koskull
Associate professor, University of Vaasa
Verified email at uva.fi
TitleCited byYear
Exploring value propositions and service innovation: a service-dominant logic study
P Skålén, J Gummerus, C Von Koskull, PR Magnusson
Journal of the Academy of Marketing Science 43 (2), 137-158, 2015
2632015
Guest editorial: relationship marketing–past, present and future
J Gummerus, C von Koskull, C Kowalkowski
Journal of Services Marketing 31 (1), 1-5, 2017
312017
Service development as practice: a rhetorical analysis of customer-related arguments in a service development project
C von Koskull, M Fougère
Scandinavian Journal of Management 27 (2), 205-220, 2011
242011
Am I worth it? Gifting myself with luxury
H Kauppinen-Räisänen, J Gummerus, C von Koskull, Å Finne, A Helkkula, ...
Journal of fashion Marketing and Management 18 (2), 112-132, 2014
222014
Discovering the unfolding of service innovations
D Kindström, C Kowalkowski, C von Koskull, T Strandvik
Journal of Business & Industrial Marketing, 2014
122014
Use of customer information: An ethnography in service development
C von Koskull
Svenska handelshögskolan, 2009
102009
Use of customer information
C von KOSKULL
An Ethnography in Service Development. Helsinki, 2009
92009
Emotional strategizing in service innovation
C von Koskull, T Strandvik, B Tronvoll
Management Decision 54 (2), 270-287, 2016
62016
The essence of the Nordic school
C Grönroos, C von Koskull, J Gummerus
THE NORDIC SCHOOL, 29, 2015
52015
Ethnographic Research in Service Marketing: Theory, Methods, and Practice
C von Koskull
Field Guide to Case Study Research in Business-to-business Marketing and …, 2014
22014
The new wave of luxury: The meaning and value of luxury to the contemporary consumer
H Kauppinen-Räisänen, J Gummerus, C von Koskull, H Cristini
Qualitative Market Research: An International Journal, 00-00, 2018
12018
The Role of E-Health Information in Customer Empowerment
J Gummerus, V Liljander, C von Koskull
Service Management in Health and Wellness Services, 233-256, 2013
12013
What is service and how it is innovated?
P Skålén, J Gummerus, C von Koskull, PR Magnusson
AMA SERVSIG International Service Research Conference, Helsinki, Finland …, 2012
12012
WRATH Wrath in consumer oppositional activism
C von Koskull, P Berg, J Gummerus
Seven Deadly Sins in Consumption, 2018
2018
THE NORDIC SCHOOL–SERVICE MARKETING AND MANAGEMENT FOR THE FUTURE
C VON KOSKULL
2015
THE NORDIC SCHOOL
J Gummerus, C von Koskull
2015
Am I worth it? Gifting myself with luxury
I Phau, M Teah, H Kauppinen-Räisänen, J Gummerus, C von Koskull, ...
Journal of Fashion Marketing and Management, 2014
2014
Ethnographic Research in Service Marketing: Theory, Methods, and Practice', Field Guide to Case Study Research in Business-to-business Marketing and Purchasing (Advances in …
C von Koskull
Emerald Group Publishing Limited, 2014
2014
Konsumentens roll och inflytande i produkt-och tjänsteutveckling.
C von Koskull
Ekonomiska Samfundets Tidskrift, 2009
2009
Service Development as Practice: A Rhetorical Analysis of Customer-Related Arguments
C von Koskull, M Fougère
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