| Market-shaping strategies: A conceptual framework for generating market outcomes A Flaig, D Kindström, M Ottosson Industrial Marketing Management 96, 254-266, 2021 | 50 | 2021 |
| Using dynamic capabilities to shape markets for alternative technologies: A comparative case study of automotive incumbents V Werner, A Flaig, T Magnusson, M Ottosson Environmental Innovation and Societal Transitions 42, 12-26, 2022 | 23 | 2022 |
| Market-shaping phases—a qualitative meta-analysis and conceptual framework A Flaig, D Kindström, M Ottosson AMS Review 11 (3), 354-374, 2021 | 13 | 2021 |
| Market-shaping roles–Exploring actor roles in the shaping of the Swedish market for liquefied gas A Flaig, M Ottosson Industrial Marketing Management 104, 68-84, 2022 | 8 | 2022 |
| Analyzing Reddit’s Reaction to Microsoft’s Xbox E3 Debacle Through LDA-Based Topic Modelling A Flaig Sage Publications, 2023 | | 2023 |
| Market-Shaping as Meta-Strategy: A Strategy of Strategies A Flaig Linköping University Electronic Press, 2023 | | 2023 |
| Sustainable Service Ecosystem Design: Tensions and Engagement Constraints A Flaig, H Guyader American Marketing Association Winter Academic Conference, 12-14 February …, 2023 | | 2023 |
| Overshaping: Too many shapers spoil the market A Flaig ANZMAC 2022, 2022 | | 2022 |
