| Integrated marketing communication in building customer-based equity A Eberechukwu, A Chukwuma International Journal of Management & Economics Intervention 2, 573-582, 2016 | 19 | 2016 |
| The impact of corporate reputation on company’s performance C Aniuga, AN Okolo African and Global Perspectives 1 (1), 1-14, 2015 | 5 | 2015 |
| Product innovation and customer satisfaction in Nigeria brewery industry: a study of customers of star lager beer by Nigerian breweries plc. In southeast, Nigeria C Aniuga, IE Ogba African Scientific Journal 3 (6), 043-043, 2021 | 4 | 2021 |
| Appraisal of marketing communication tools for effective country rebranding campaign of Nigeria LI Ekemezie, B Odigbo, C Aniuga International Affairs and Global Strategy 55, 7-13, 2017 | 1 | 2017 |
| INFLUENCE OF BRAND PERSONALITY ON PURCHASE DECISION OF BUYERS OF SMARTPHONE IN UMUAHIA, ABIA STATE, NIGERIA CP ADINDU, C ANIUGA Nigerian Journal Of Management Sciences Vol 23 (2), 2022 | | 2022 |
| Product Brand Name and Customers Repurchase Intention among the Consumers of Star Larger Beer, Nigerian Brewries Plc A Chukwuma, OR Valentine FUDMA JOURNAL OF MANAGEMENT SCIENCES 4 (1), 312-325, 2021 | | 2021 |
| COVER PAGE & PRELIMINARY PAGES (TABLE OF CONTENTS) AS Suleiman FUDMA JOURNAL OF MANAGEMENT SCIENCES 4 (1), 2021 | | 2021 |
| PRODUCT PACKAGING INNOVATION AND CUSTOMER LOYALTY: A STUDY OF STAR LARGER BEER BY NIGERIAN BREWERIES PLC, IN AWKA, ANAMBRA STATE, SOUTH-EAST, NIGERIA. C Aniuga, UDK Nwamuo | | 2021 |
| الفکرة الإعلانية الکبرى في حملات الاتصال التسويقي المتکامل عبد الرازق, تامر عبد اللطیف, ندا, مي علی, عبد المجيد, نهلة محمد مجلة العمارة والفنون والعلوم الإنسانية 3 (العدد 11 (2)), 141-158, 2018 | | 2018 |
| CIGARETTE SMOKING AND KNOWLEDGE OF HEALTH IMPLICATION CAMPAIGN ON CIGARETTE PACKS AMONG UNDERGRADUATE STUDENTS OF MICHAEL OKPARA UNIVERSITY OF AGRICULTURE, UMUDIKE AN Okolo, C Aniuga Communication Panorama African and Global Perspectives 1 (2), 2015 | | 2015 |
| AWARENESS AND RESPONSIVENESS TO HEALTH CHALLENGES PECULIAR TO WOMEN: A GLOBAL PERCEPTIVE AN Okolo, C Aniuga MANAGAMANET, 244, 2015 | | 2015 |
| INVESTIGATION OF THE CAUSES OF PRODUCT FAILURE IN THE NIGERIAN BREWERY INDUSTRY: A CASE OF GULDER MAX BY NIGERIAN BREWERIES PLC A CHUKWUMA | | 2014 |
| THE IMPACT OF CORPORATE REPUTATION ON COMPANY’S PERFORMANCE A Chukwuma, OA Nwakego | | |
| MODELING OF OHIYA CLAY FOR CERAMIC TILES PRODUCTION AC MATTHEW, EC JOHN | | |
Prof. Ike-Elechi OgbaEbonyi State UniversityVerified email at ebsu.edu.ng
