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Ahmad ALJARAH
Ahmad ALJARAH
Associate Professor of Marketing, Business Management, Bahçeşehir Cyprus University
Verifierad e-postadress på baucyprus.edu.tr
Titel
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År
Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation mechanism
B Ibrahim, A Aljarah, D Sawaftah
Sustainability 13 (4), 2277, 2021
1522021
Do social media marketing activities enhance consumer perception of brands? A meta-analytic examination
B Ibrahim, A Aljarah, B Ababneh
Journal of Promotion Management 26 (4), 544-568, 2020
1252020
Dataset of relationships among social media marketing activities, brand loyalty, revisit intention. Evidence from the hospitality industry in Northern Cyprus
B Ibrahim, A Aljarah
Data in brief 21, 1823-1828, 2018
1142018
A study on the effect of transformational leadership on job satisfaction: The role of gender, perceived organizational politics and perceived organizational commitment
K Dappa, F Bhatti, A Aljarah
Management Science Letters 9 (6), 823-834, 2019
932019
The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality
B Ibrahim, A Aljarah
Journal of Marketing Communications 29 (1), 1-25, 2023
592023
Does corporate social responsibility really increase customer relationship quality? A meta-analytic review
A Aljarah, L Emeagwali, B Ibrahim, B Ababneh
Social Responsibility Journal 16 (1), 28-49, 2020
562020
The nexus between corporate social responsibility and target-based customer citizenship behavior
A Aljarah
Journal of Sustainable Tourism 28 (12), 2044-2063, 2020
512020
Boosting customer citizenship behavior through corporate social responsibility: does perceived service quality matter?
A Aljarah, M Alrawashdeh
Social Responsibility Journal 17 (5), 631-647, 2020
382020
The robustness of corporate social responsibility and brand loyalty relation: A meta-analytic examination
A Aljarah, B Ibrahim
Journal of Promotion Management 26 (7), 1038-1072, 2020
342020
Corporate social responsibility and behavioral intention: The moderator effect of contextual factors: A meta-analytic examination
A Al Jarah, OL Emeagwali
Social Responsibility Journal 13 (4), 678-697, 2017
332017
The differential impact of user-and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter
A Aljarah, D Sawaftah, B Ibrahim, E Lahuerta-Otero
European Journal of Innovation Management 27 (4), 1160-1181, 2024
242024
The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach
B Ibrahim, A Aljarah
European Journal of Innovation Management, 2023
242023
The attribution effects of CSR motivations on brand advocacy: psychological distance matters!
A Aljarah, B Dalal, B Ibrahim, E Lahuerta-Otero
The Service Industries Journal 42 (7-8), 583-605, 2022
232022
Power brand defense up, my friend! stimulating brand defense through digital content marketing
D Sawaftah, A Aljarah, E Lahuerta-Otero
Sustainability 13 (18), 10266, 2021
222021
Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement
B Ibrahim, A Aljarah, DT Hayat, E Lahuerta-Otero
Leisure/loisir 46 (4), 599-622, 2022
162022
Environmental marketing strategy and customer citizenship behavior: an investigation in a cafe setting
A Aljarah
International Journal of Hospitality & Tourism Administration 23 (5), 1030-1054, 2022
162022
The relationship between online sale and customer value co-creation: The mediating role of e-satisfaction and e-trust
T Daabseh, A Aljarah
International Journal of Data and Network Science 5 (2), 97-106, 2021
152021
How brand symbolism, perceived service quality, and CSR skepticism influence consumers to engage in citizenship behavior
B Dalal, A Aljarah
Sustainability 13 (11), 6021, 2021
142021
Doing good does not always lead to doing well: The corrective, compensating and cultivating goodwill CSR effects on brand defense
A Aljarah, B Ibrahim, E Lahuerta-Otero, MM García de los Salmones
Current Issues in Tourism 26 (20), 3397-3410, 2023
112023
Internal Branding and Brand Citizenship Behavior: The Role of Trust, Commitment, and Organizational Climate
A Aljarah, P Bayram
New Challenges for Future Sustainability and Wellbeing, 441-462, 2021
92021
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Artiklar 1–20