| Brand meaning cocreation: toward a conceptualization and research implications KD Tierney, IO Karpen, K Westberg Journal of Service Theory and Practice 26 (6), 911-932, 2016 | 62 | 2016 |
| Shaping a Regional Offline eSports Market: Understanding How Jönköping, the ‘City of DreamHack’, Takes URL to IRL B McCauley, KD Tierney, D Tokbaeva International Journal on Media Management, 1-19, 2020 | 41 | 2020 |
| Shaping a Regional Offline eSports Market: Understanding How Jönköping, the ‘City of DreamHack’, Takes URL to IRL B McCauley, KD Tierney, D Tokbaeva Journal International Journal on Media Management, 1-19, 2020 | 41 | 2020 |
| Market-scanning and market-shaping: why are firms blindsided by market-shaping acts? CA Diaz Ruiz, JJ Baker, K Mason, K Tierney Journal of Business & Industrial Marketing 35 (9), 1389-1401, 2020 | 27 | 2020 |
| Volunteer engagement: conceptual extensions and value-in-context outcomes J Conduit, IO Karpen, KD Tierney Journal of Service Theory and Practice 29 (4), 462-487, 2019 | 23 | 2019 |
| Understanding co-creation of value in LAN parties B McCauley, KD Tierney, M Holmströmm, K Andersson ANZMAC 2019, 2nd-4th December 2019, Wellington, New Zealand, 200-203, 2019 | 4 | 2019 |
| Vietnam: Marketing in Vietnam: Culture and Quality Considerations K Tierney Marketing Management in Asia., 169-178, 2013 | 3 | 2013 |
| Brand meaning and institutional work: The light and dark sides of service employee practices KD Tierney, IO Karpen, K Westberg Journal of Business Research 151, 244-256, 2022 | 2 | 2022 |
| Institutional dynamics in sports–how governance, rules and technology interact S Thomas, K Tierney Behavioural Sports Economics, 78-96, 2021 | 2 | 2021 |
| The role of brand-facing actors in shaping institutions through brand meaning co-creation KD Tierney, IO Karpen, K Westberg Research Handbook on Brand Co-Creation, 122-137, 2022 | 1 | 2022 |
| Blockchain Innovation in Sports Economies J Potts, S Thomas, K Tierney 21st Century Sports: How Technologies Will Change Sports in the Digital Age …, 2023 | | 2023 |
| That Birdie Feeling: Understanding the Role of LAN Organizers in Maintaining a Gaming Community B McCauley, T Scholz, K Tierney | | 2023 |
| Spiritual Engagement: From Consumption to Anti-Consumption KD Tierney, I Karpen, J Conduit Proceedings of the Australian and New Zealand Marketing Academy Conference …, 2018 | | 2018 |
| Practices of brand meaning cocreation in service ecosystems K Tierney RMIT University, 2016 | | 2016 |
| Co-Creation of Service Brand Meaning: Initial Findings from an Exploration of Bank Branding in the Vietnamese Retail Banking Sector K Tierney, K Westberg, IO Karpen Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016 | | 2016 |
| 169 Vietnam: Marketing in Vietnam: Culture and Quality Considerations K Tierney Marketing Management in Asia, 169-178, 0 | | |
| Journal of Service Theory and Practice KD Tierney, IO Karpen, K Westberg | | |
Kate WestbergRMIT UniversityVerifierad e-postadress på rmit.edu.au
