Rob Morgan
Rob Morgan
Professor of Marketing, University of Alabama
Verified email at cba.ua.edu
Title
Cited by
Cited by
Year
The commitment-trust theory of relationship marketing
RM Morgan, SD Hunt
Journal of marketing 58 (3), 20-38, 1994
302771994
The comparative advantage theory of competition
SD Hunt, RM Morgan
Journal of marketing 59 (2), 1-15, 1995
35911995
Customer engagement: Exploring customer relationships beyond purchase
SD Vivek, SE Beatty, RM Morgan
Journal of marketing theory and practice 20 (2), 122-146, 2012
16592012
The resource-advantage theory of competition: dynamics, path dependencies, and evolutionary dimensions
SD Hunt, RM Morgan
Journal of marketing 60 (4), 107-114, 1996
11601996
Handbook of relationship marketing
A Parvatiyar, JN Sheth
Sage Publications, 1999
8191999
Relationship-based competitive advantage: the role of relationship marketing in marketing strategy
RM Morgan, S Hunt
Journal of business research 46 (3), 281-290, 1999
6241999
Organizational commitment: one of many commitments or key mediating construct?
SD Hunt, RM Morgan
Academy of management journal 37 (6), 1568-1587, 1994
6161994
The role of existing knowledge in new product innovativeness and performance
BK Brockman, RM Morgan
Decision sciences 34 (2), 385-419, 2003
5812003
Relationship marketing in the era of network competition
SD Hunt, RM Morgan
Marketing management 3 (1), 18, 1994
4711994
A generalized multidimensional scale for measuring customer engagement
SD Vivek, SE Beatty, V Dalela, RM Morgan
Journal of Marketing Theory and Practice 22 (4), 401-420, 2014
4242014
Resource-advantage theory: a snake swallowing its tail or a general theory of competition?
SD Hunt, RM Morgan
Journal of Marketing 61 (4), 74-82, 1997
4171997
Differential effects of preferential treatment levels on relational outcomes
R Lacey, J Suh, RM Morgan
Journal of service research 9 (3), 241-256, 2007
2912007
Relationship marketing and marketing strategy: The evolution of relationship marketing strategy within the organization
RM Morgan
Handbook of relationship marketing, 481-504, 2000
2112000
Customer advocacy and the impact of B2B loyalty programs
R Lacey, RM Morgan
Journal of business & industrial marketing, 2009
1462009
The moderating effect of organizational cohesiveness in knowledge use and new product development
BK Brockman, RM Morgan
Journal of the Academy of Marketing Science 34 (3), 295-307, 2006
1372006
Теория приверженности и доверия в маркетинге взаимоотношений
РМ Морган, ШД Хант
Российский журнал менеджмента 2 (2), 73–110-73–110, 2004
1282004
Patronage and loyalty strategies: understanding the behavioral and attitudinal outcomes of customer retention programs
RM Morgan, TN Crutchfield, R Lacey
Relationship marketing, 71-87, 2000
1012000
Joint venture stability and cooperation: Direct, indirect and contingent effects of resource complementarity and trust
GD Deitz, M Tokman, RG Richey, RM Morgan
Industrial Marketing Management 39 (5), 862-873, 2010
1002010
The commitment-trust theory of marketing relationships
R Morgan, S Hunt
Journal of Marketing 58 (3), 20-38, 1994
981994
Advertising agency compensation: An agency theory explanation
DF Spake, G D'souza, TN Crutchfield, RM Morgan
Journal of Advertising 28 (3), 53-72, 1999
851999
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