| The critical imagination: emancipatory interests in consumer research JB Murray, JL Ozanne Journal of Consumer Research 18 (2), 129-144, 1991 | 562 | 1991 |
| The politics of consumption: A re-inquiry on Thompson and Haytko's (1997)“Speaking of Fashion” JB Murray Journal of consumer research 29 (3), 427-440, 2002 | 360 | 2002 |
| Reflexive dispossession and the self: constructing a processual theory of identity H Cherrier, JB Murray Consumption Markets & Culture 10 (1), 1-29, 2007 | 273 | 2007 |
| Uniting critical theory and public policy to create the reflexively defiant consumer JL Ozanne, JB Murray American Behavioral Scientist 38 (4), 516-525, 1995 | 218 | 1995 |
| Drifting away from excessive consumption: a new social movement based on identity construction H Cherrier, J Murray ACR North American Advances, 2002 | 111 | 2002 |
| Revitalizing the critical imagination: Unleashing the crouched tiger JB Murray, JL Ozanne, JM Shapiro Journal of Consumer Research 21 (3), 559-565, 1994 | 99 | 1994 |
| The sociology of consumption: the hidden facet of marketing H Cherrier, JB Murray Journal of Marketing Management 20 (5-6), 509-525, 2004 | 98 | 2004 |
| The tattoo renaissance: An ethnographic account of symbolic consumer behavior AM Velliquette, JB Murray, EH Creyer ACR North American Advances, 1998 | 78 | 1998 |
| Manufacturer–supplier relationships: An empirical test of a model of buyer outcomes S Janda, JB Murray, S Burton Industrial Marketing Management 31 (5), 411-420, 2002 | 69 | 2002 |
| Assessing the societal impact of research: The relational engagement approach JL Ozanne, B Davis, JB Murray, S Grier, A Benmecheddal, H Downey, ... Journal of Public Policy & Marketing 36 (1), 1-14, 2017 | 68 | 2017 |
| Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture M Press, EJ Arnould, JB Murray, K Strand Journal of Marketing 78 (Number 6), 103-119, 2014 | 62 | 2014 |
| Methodological limitations of the hedonic consumption paradigm and a possible alternative: a subjectivist approach LA Hudson, JB Murray ACR North American Advances, 1986 | 50 | 1986 |
| Theory borrowing and reflectivity in interdisciplinary fields JB Murray, DJ Evers ACR North American Advances, 1989 | 45 | 1989 |
| Theory borrowing and reflectivity in interdisciplinary fields JB Murray, DJ Evers ACR North American Advances, 1989 | 45 | 1989 |
| Marketing, theory borrowing, and critical reflection JB Murray, DJ Evers, S Janda Journal of Macromarketing 15 (2), 92-106, 1995 | 44 | 1995 |
| Object-subject interchangeability: A symbolic interactionist model of materialism RP Claxton, JB Murray ACR North American Advances, 1994 | 36 | 1994 |
| Rethinking the critical imagination JB Murray, JL Ozanne Handbook of qualitative research methods in marketing, 46-55, 2006 | 34 | 2006 |
| Inscribing the personal myth: The role of tattoos in identification AM Velliquette, JB Murray, DJ Evers Research in Consumer Behavior 10, 35, 2006 | 21 | 2006 |
| The new tattoo subculture AM Velliquette, JB Murray Mapping the social landscape: Readings in sociology, 56-68, 1999 | 16 | 1999 |
| Spouses' materialism: Effects of parenthood status, personality type, and sex RP Claxton, JB Murray, S Janda Journal of Consumer Policy 18 (2-3), 267-291, 1995 | 16 | 1995 |
