| Service quality, customer satisfaction and loyalty in automobile repair services sector EE Izogo, IE Ogba International Journal of Quality & Reliability Management 32 (3), 250-269, 2015 | 614 | 2015 |
| Exploring the impact of brand image on customer loyalty and commitment in China IE Ogba, Z Tan Journal of technology management in China 4 (2), 132-144, 2009 | 432 | 2009 |
| How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry IE Ogba, R Johnson Young consumers 11 (1), 77-89, 2010 | 170 | 2010 |
| Examining the effect of customers’ perception of bank marketing communication on customer loyalty CO Zephaniah, IE Ogba, EE Izogo Scientific African 8, e00383, 2020 | 95 | 2020 |
| Commitment in the workplace: The impact of income and age on employee commitment in Nigerian banking sector IE Ogba Management Research News 31 (11), 867-878, 2008 | 84 | 2008 |
| Determinants of relationship quality and customer loyalty in retail banking: Evidence from Nigeria EE Izogo, A Reza, IE Ogba, C Oraedu African Journal of Economic and Management Studies 8 (2), 186-204, 2017 | 75 | 2017 |
| Understanding electronic and face-to-face word-of-mouth influencers: an emerging market perspective C Oraedu, EE Izogo, J Nnabuko, IE Ogba Management Research Review 44 (1), 112-132, 2021 | 37 | 2021 |
| Correlates of the determinants of relationship marketing in the retail sector: the Nigerian case EE Izogo, IE Ogba, KC Nwekpa African Journal of Economic and Management Studies 7 (1), 30-53, 2016 | 28 | 2016 |
| Predicting students’ attitudes towards advertising on a university Virtual Learning Environment (VLE) IE Ogba, N Saul, NF Coates Active Learning in Higher Education 13 (1), 63-75, 2012 | 27 | 2012 |
| Examining the effect of customers’ perception of bank marketing communication on customer loyalty. Scientific African, 8, e00383 CO Zephaniah, IE Ogba, EE Izogo doi. org/https://doi. org/10.1016/j. sciaf, e00383, 2020 | 17 | 2020 |
| Organisational commitment in developing countries: the case of Nigeria IE Ogba PQDT-Global, 2007 | 16 | 2007 |
| Product innovation and customer satisfaction in Nigeria brewery industry: a study of customers of star lager beer by Nigerian breweries plc. In southeast, Nigeria C Aniuga, IE Ogba African Scientific Journal 3 (6), 043-043, 2021 | 4 | 2021 |
| Internal marketing communication in service organisation S Zoe, IE Ogba The Northumbria Built and Virtual Environment Working Paper Series …, 2009 | 3 | 2009 |
| Determinants of customer satisfaction in a high-contact service environment: a study of selected hotels in Abakaliki metropolis, Nigeria MFC Nkwede, IE Ogba, FE Nkwede Research in Hospitality management 12 (2), 183-190, 2022 | 2 | 2022 |
| Exploring the impact of brand image on customer loyalty and L Ogba, Z Tan | 2 | 2009 |
| What drives loyalty for low income earners in emerging markets? MFC Nkwede, IE Ogba, FE Nkwede, OM Ugwu International Journal of Development and Management Review 17 (1), 46-65, 2022 | 1 | 2022 |
| Factors Influencing Continuous Intention to Use Mobile Payment Platforms in Southeast, Nigeria NK Chike, IE Ogba European Journal of Business and Innovation Research 11 (8), 43-75, 2023 | | 2023 |
| Acceptability of Locally Made Cosmetic Product: A Study of Shea Butter in Ebonyi State Nigeria LO Nwachi, IE Ogba International Academic Journal of Management & Marketing Annals, 2022 | | 2022 |
| Scientific African CO Zephaniah, IE Ogba, EE Izogo | | 2020 |
| ASSESSING THE IMPACT OF SOCIO-ECONOMIC DIMENSIONS OF CAPITALISM ON GLOBAL SECURITY AND SUSTAINABLE DEVELOPMENT. MO Mojekeh, IE Ogba Journal of Global Intelligence & Policy 7 (13), 2014 | | 2014 |
Dr Ernest Emeka IzogoMarketing Lecturer, Ebonyi State University & Senior Research Associate, University of JohannesburgVerified email at hull.ac.uk
