Valarie Zeithaml

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A ParasuramanProfessor of Marketing, University of MiamiVerifierad e-postadress på miami.edu
Leonard BerryUniversity Distinguished Professor of Marketing, Mays Business School, Texas A&M UniversityVerifierad e-postadress på tamu.edu
Mary Jo BitnerProfessor of Marketing, Arizona State UniversityVerifierad e-postadress på asu.edu
Dwayne D. GremlerDistinguished Research Professor, Bowling Green State UniversityVerifierad e-postadress på bgsu.edu
Katherine LemonProfessor of Marketing, Boston CollegeVerifierad e-postadress på bc.edu
Roland T. RustU. of MarylandVerifierad e-postadress på rhsmith.umd.edu
Arvind MalhotraUniversity of North CarolinaVerifierad e-postadress på unc.edu
richard staelinFuqua School of Business, Duke UniversityVerifierad e-postadress på duke.edu
Ajay KalraHerbert S. Autrey Professor of Marketing, Rice UniversityVerifierad e-postadress på rice.edu
Alan WilsonProfessor of Marketing, University of StrathclydeVerifierad e-postadress på strath.ac.uk
Mary GillyProfessor, University of California, IrvineVerifierad e-postadress på uci.edu
Merrie BrucksUniversity of ArizonaVerifierad e-postadress på eller.arizona.edu
Sunil GuptaMarketing Professor, Harvard Business SchoolVerifierad e-postadress på hbs.edu
Gillian NaylorMarketing and International Business, Lee Business School, UNLVVerifierad e-postadress på unlv.edu
Amna KirmaniProfessor of Marketing, University of MarylandVerifierad e-postadress på rhsmith.umd.edu
J. Andrew PetersenAssociate Professor of Marketing, The Pennsylvania State UniversityVerifierad e-postadress på psu.edu

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Valarie Zeithaml

Marketing Department, University of North Carolina at Chapel Hill

Verifierad e-postadress på unc.edu

marketing services marketing service management


Titel Sortera efter citat Sortera efter år Sortera efter titel	Citeras av Citeras av	År
Servqual: A multiple-item scale for measuring consumer perc A Parasuraman, VA Zeithaml, LL Berry Journal of retailing 64 (1), 12, 1988	50987	1988
A conceptual model of service quality and its implications for future research A Parasuraman, VA Zeithaml, LL Berry Journal of marketing 49 (4), 41-50, 1985	45375	1985
Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence VA Zeithaml Journal of marketing 52 (3), 2-22, 1988	32693	1988
Services marketing: Integrating customer focus across the firm VA Zeithaml, MJ Bitner, DD Gremler McGraw-Hill, 2018	28901*	2018
The behavioral consequences of service quality VA Zeithaml, LL Berry, A Parasuraman Journal of marketing 60 (2), 31-46, 1996	21048	1996
Delivering quality service: Balancing customer perceptions and expectations VA Zeithaml, A Parasuraman, LL Berry Simon and Schuster, 1990	10489	1990
Refinement and reassessment of the SERVQUAL scale A Parasuraman, LL Berry, VA Zeithaml Journal of retailing 67 (4), 420, 1991	9093	1991
A dynamic process model of service quality: from expectations to behavioral intentions W Boulding, A Kalra, R Staelin, VA Zeithaml Journal of marketing research 30 (1), 7-27, 1993	7961	1993
ES-QUAL: A multiple-item scale for assessing electronic service quality A Parasuraman, VA Zeithaml, A Malhotra Journal of service research 7 (3), 213-233, 2005	7365	2005
Reassessment of expectations as a comparison standard in measuring service quality: implications for further research A Parasuraman, VA Zeithaml, LL Berry Journal of marketing 58 (1), 111-124, 1994	7317	1994
The nature and determinants of customer expectations of service VA Zeithaml, LL Berry, A Parasuraman Journal of the academy of Marketing Science 21, 1-12, 1993	5114	1993
Service quality delivery through web sites: a critical review of extant knowledge VA Zeithaml, A Parasuraman, A Malhotra Journal of the academy of marketing science 30 (4), 362-375, 2002	4745	2002
Communication and control processes in the delivery of service quality VA Zeithaml, LL Berry, A Parasuraman Journal of marketing 52 (2), 35-48, 1988	3675	1988
How consumer evaluation processes differ between goods and services VA Zeithaml Marketing of services 9 (1), 25-32, 1981	3674	1981
Service quality, profitability, and the economic worth of customers: what we know and what we need to learn VA Zeithaml Journal of the academy of marketing science 28, 67-85, 2000	3625	2000
Understanding customer expectations of service A Parasuraman, LL Berry, VA Zeithaml MIT sloan management review, 1991	3502	1991
Marketing de servicios VA Zeithaml Biblioteca Hernán Malo González, 2009	3323	2009
Return on marketing: Using customer equity to focus marketing strategy RT Rust, KN Lemon, VA Zeithaml Journal of marketing 68 (1), 109-127, 2004	3257	2004
Alternative scales for measuring service quality: a comparative assessment based on psychometric and diagnostic criteria A Parasuraman, VA Zeithaml, LL Berry Journal of retailing 70 (3), 201-230, 1994	3229	1994
Driving customer equity: How customer lifetime value is reshaping corporate strategy VA Zeithaml, KN Lemon, RT Rust Simon and Schuster, 2001	2378	2001

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