Eric Spangenberg
Eric Spangenberg
Paul Merage School of Business, University of California Irvine
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Measuring the hedonic and utilitarian dimensions of consumer attitude
KE Voss, ER Spangenberg, B Grohmann
Journal of marketing research 40 (3), 310-320, 2003
Improving the store environment: do olfactory cues affect evaluations and behaviors?
ER Spangenberg, AE Crowley, PW Henderson
Journal of marketing 60 (2), 67-80, 1996
Development of a scale to measure consumer skepticism toward advertising
C Obermiller, ER Spangenberg
Journal of consumer psychology 7 (2), 159-186, 1998
The importance of a general measure of brand engagement on market behavior: Development and validation of a scale
D Sprott, S Czellar, E Spangenberg
Journal of Marketing Research 46 (1), 92-104, 2009
Effects of store music on shopping behavior
R Yalch, E Spangenberg
Journal of Consumer Marketing 7 (2), 55-63, 1990
The effects of music in a retail setting on real and perceived shopping times
RF Yalch, ER Spangenberg
Journal of business Research 49 (2), 139-147, 2000
Ad skepticism: The consequences of disbelief
C Obermiller, E Spangenberg, DL MacLachlan
Journal of advertising 34 (3), 7-17, 2005
Consumer need for tactile input: An internet retailing challenge
AV Citrin, DE Stem Jr, ER Spangenberg, MJ Clark
Journal of Business research 56 (11), 915-922, 2003
From subservient chickens to brawny men: A comparison of viral advertising to television advertising
P Lance, G Guy J
Journal of Interactive Advertising 6 (2), 4-33, 2006
It's beginning to smell (and sound) a lot like Christmas: the interactive effects of ambient scent and music in a retail setting
ER Spangenberg, B Grohmann, DE Sprott
Journal of business research 58 (11), 1583-1589, 2005
Exploring the effects of country of origin labels: an information processing framework
C Obermiller, E Spangenberg
ACR North American Advances, 1989
Measuring the hedonic and utilitarian dimensions of attitudes toward product categories
AE Crowley, ER Spangenberg, KR Hughes
Marketing letters 3 (3), 239-249, 1992
Measuring the hedonic and utilitarian dimensions of attitude: A generally applicable scale
ER Spangenberg, KE Voss, AE Crowley
ACR North American Advances, 1997
The influence of tactile input on the evaluation of retail product offerings
B Grohmann, ER Spangenberg, DE Sprott
Journal of Retailing 83 (2), 237-245, 2007
Gender-congruent ambient scent influences on approach and avoidance behaviors in a retail store
ER Spangenberg, DE Sprott, B Grohmann, DL Tracy
Journal of Business Research 59 (12), 1281-1287, 2006
Using store music for retail zoning: a field experiment
RF Yalch, E Spangenberg
ACR North American Advances, 1993
The hedonic and utilitarian dimensions of attendees' attitudes toward festivals
D Gursoy, ER Spangenberg, DG Rutherford
Journal of Hospitality & Tourism Research 30 (3), 279-294, 2006
Consideration of future consequences, ego-depletion, and self-control: Support for distinguishing between CFC-Immediate and CFC-Future sub-scales
J Joireman, D Balliet, D Sprott, E Spangenberg, J Schultz
Personality and Individual Differences 45 (1), 15-21, 2008
On the origin and distinctness of skepticism toward advertising
C Obermiller, ER Spangenberg
Marketing Letters 11 (4), 311-322, 2000
Double-blind tests of subliminal self-help audiotapes
AG Greenwald, ER Spangenberg, AR Pratkanis, J Eskenazi
Psychological Science 2 (2), 119-122, 1991
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