Herbert Woratschek

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Medförfattare

Chris HorbelProfessor, Norwegian School of Sport SciencesVerifierad e-postadress på nih.no
Bastian PoppLehrstuhl für Betriebswirtschaftslehre, insbesondere Handelsmanagement, Universität des SaarlandesVerifierad e-postadress på uni-saarland.de
Tim StröbelProfessor Marketing & Sport ManagementVerifierad e-postadress på uni-bayreuth.de
Stefan RothProfessor für Marketing, RPTU Kaiserslautern-LandauVerifierad e-postadress på rptu.de
Claas Christian GermelmannLehrstuhl für Marketing & Konsumentenverhalten, Universität BayreuthVerifierad e-postadress på uni-bayreuth.de
Julia FehrerThe University of Auckland Business SchoolVerifierad e-postadress på auckland.ac.nz
Roderick J. BrodieDepartment of Marketing University of Auckland Business SchoolVerifierad e-postadress på auckland.ac.nz
Sven PastowskiVerifierad e-postadress på iu.org
Daniel BaierUniversity of Bayreuth, Chair of Marketing & InnovationVerifierad e-postadress på uni-bayreuth.de
Prof. Dr. Reinhard E. KunzBauhaus-Universität Weimar, Chair of Innovation Management and MediaVerifierad e-postadress på uni-weimar.de
Bradley WilsonAssociate Professor of Communication, Brand and Urban Creative Cultures, Universidad de Los AndesVerifierad e-postadress på uniandes.edu.co
Geoff DicksonLaTrobe UniversityVerifierad e-postadress på latrobe.edu.au
Michael KleinaltenkampProfessor (Emeritus) of Business and Services Marketing, Freie Universitaet BerlinVerifierad e-postadress på fu-berlin.de
Jonathan J BakerSenior Lecturer, University of Adelaide, Adelaide Business SchoolVerifierad e-postadress på adelaide.edu.au
Anna GerkeAudencia Business SchoolVerifierad e-postadress på audencia.com
Pennie FrowProfessor, University of SydneyVerifierad e-postadress på sydney.edu.au
Tim HughesUniversity of the West of EnglandVerifierad e-postadress på uwe.ac.uk
Linda D PetersUniverstiy of nottinghamVerifierad e-postadress på nottingham.ac.uk
Frank HannichZurich University of Applied Sciences (ZHAW) Institute for Marketing ManagementVerifierad e-postadress på zhaw.ch
Norm O'ReillyDean, Graduate School of Business, University of MaineVerifierad e-postadress på maine.edu

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Herbert Woratschek

Universität Bayreuth

Verifierad e-postadress på uni-bayreuth.de

Betriebswirtschaftslehre Marketing Dienstleistungsmanagement Sportmanagement


Titel Sortera efter citat Sortera efter år Sortera efter titel	Citeras av Citeras av	År
Marktforschung H Böhler, CC Germelmann, D Baier, H Woratschek Kohlhammer Verlag, 2021	754	2021
The sport value framework–a new fundamental logic for analyses in sport management H Woratschek, C Horbel, B Popp European Sport Management Quarterly 14 (1), 6-24, 2014	334	2014
Resource integration M Kleinaltenkamp, RJ Brodie, P Frow, T Hughes, LD Peters, ... Marketing theory 12 (2), 201-205, 2012	318	2012
Die Typologie von Dienstleistungen aus informationsökonomischer Sicht H Woratschek der markt 35, 59-71, 1996	240	1996
Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth B Popp, H Woratschek Journal of Brand Management 24, 250-270, 2017	215	2017
A systemic logic for platform business models JA Fehrer, H Woratschek, RJ Brodie Journal of Service Management 29 (4), 546-568, 2018	174	2018
Dynamics and drivers of customer engagement: within the dyad and beyond JA Fehrer, H Woratschek, CC Germelmann, RJ Brodie Journal of Service Management 29 (3), 443-467, 2018	165	2018
Zum Stand einer „Theorie des Dienstleistungsmarketing “ H Woratschek Die Unternehmung 55 (4/5), 261-278, 2001	151	2001
Determining customer satisfaction and loyalty from a value co-creation perspective H Woratschek, C Horbel, B Popp The Service Industries Journal 40 (11-12), 777-799, 2020	144*	2020
Introducing branded communities in sport for building strong brand relations in social media B Popp, H Woratschek Sport Management Review 19 (2), 183-197, 2016	143	2016
Preisbestimmung von Dienstleistungen: markt-und nutzenorientierte Ansätze im Vergleich H Woratschek Dt. Fachverl., 1998	128	1998
Institutionenökonomik R Gümbel, H Woratschek Handwörterbuch des Marketing 2, 1008-1019, 1995	124	1995
How context shapes value co-creation: Spectator experience of sport events C Horbel, B Popp, H Woratschek, B Wilson The Service Industries Journal 36 (11-12), 510-531, 2016	123	2016
Kooperation: Erklärungsperspektive der Neuen Institutionenökonomik H Woratschek, S Roth Kooperationen, Allianzen und Netzwerke: Grundlagen—Ansätze—Perspektiven …, 2003	109	2003
Consumers’ relationships with brands and brand communities–The multifaceted roles of identification and satisfaction B Popp, H Woratschek Journal of Retailing and Consumer Services 35, 46-56, 2017	104	2017
Value co-creation in sport management H Woratschek, C Horbel, B Popp European Sport Management Quarterly 14 (1), 1-5, 2014	89*	2014
Relationship building through Facebook brand pages: The multifaceted roles of identification, satisfaction, and perceived relationship investment B Popp, B Wilson, C Horbel, H Woratschek Journal of Strategic Marketing 24 (3-4), 278-294, 2016	82	2016
Betriebsform, Markt und Strategie H Woratschek Springer-Verlag, 2013	75	2013
Negotiating prices for customized services S Roth, H Woratschek, S Pastowski Journal of Service Research 8 (4), 316-329, 2006	73	2006
Theoretische Elemente einer ökonomischen Betrachtung von Sportdienstleistungen H Woratschek Sportökonomie, 1-22, 2002	72	2002

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