| Wearable technologies: The role of usefulness and visibility in smartwatch adoption SHW Chuah, PA Rauschnabel, N Krey, B Nguyen, T Ramayah, S Lade Computers in Human Behavior 65, 276-284, 2016 | 296 | 2016 |
| A review of customer relationship management: successes, advances, pitfalls and futures B Nguyen, DS Mutum Business Process Management Journal, 2012 | 252 | 2012 |
| Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability B Nguyen, X Yu, TC Melewar, J Chen Industrial Marketing Management 51, 11-25, 2015 | 163 | 2015 |
| Consumer-based chain restaurant brand equity, brand reputation, and brand trust SH Han, B Nguyen, TJ Lee International Journal of Hospitality Management 50, 84-93, 2015 | 154 | 2015 |
| Constituents and consequences of smart customer experience in retailing SK Roy, MS Balaji, S Sadeque, B Nguyen, TC Melewar Technological Forecasting and Social Change 124, 257-270, 2017 | 145 | 2017 |
| Exploring the corporate image formation process MA Tran, B Nguyen, TC Melewar, J Bodoh Qualitative Market Research: An International Journal, 2015 | 142 | 2015 |
| Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section J Hemsley-Brown, TC Melewar, B Nguyen, EJ Wilson Journal of Business Research 69 (8), 3019-3022, 2016 | 107 | 2016 |
| Are you providing the “right” customer experience? The case of Banca Popolare di Bari P Klaus, M Gorgoglione, D Buonamassa, U Panniello, B Nguyen International Journal of Bank Marketing, 2013 | 100 | 2013 |
| A framework of place branding, place image, and place reputation P Foroudi, S Gupta, P Kitchen, MM Foroudi, B Nguyen Qualitative Market Research: An International Journal, 2016 | 96 | 2016 |
| Exploring the role of the online customer experience in firms' multi-channel strategy: An empirical analysis of the retail banking services sector P Klaus, B Nguyen Journal of Strategic Marketing 21 (5), 429-442, 2013 | 96 | 2013 |
| Health and cosmetics: Investigating consumers’ values for buying organic personal care products E Ghazali, PC Soon, DS Mutum, B Nguyen Journal of Retailing and Consumer Services 39, 154-163, 2017 | 86 | 2017 |
| Retail fairness: Exploring consumer perceptions of fairness towards retailers’ marketing tactics B Nguyen Journal of Retailing and Consumer Services 20 (3), 311-324, 2013 | 79 | 2013 |
| The dark side of CRM: advantaged and disadvantaged customers B Nguyen, L Simkin Journal of Consumer Marketing, 2013 | 79 | 2013 |
| Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers E Ghazali, B Nguyen, DS Mutum, AA Mohd-Any Electronic Markets 26 (2), 157-171, 2016 | 74 | 2016 |
| Internet of things capability and alliance: Entrepreneurial orientation, market orientation and product and process innovation X Yu, B Nguyen, Y Chen Internet Research 26 (2), 402-434, 2016 | 74 | 2016 |
| Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty S Molinillo, A Japutra, B Nguyen, CHS Chen Marketing Intelligence & Planning, 2017 | 69 | 2017 |
| Luxury fashion brands MSS Wu, I Chaney, CHS Chen, B Nguyen, TC Melewar Qualitative Market Research: An International Journal, 2015 | 69 | 2015 |
| Why do satisfied customers defect? A closer look at the simultaneous effects of switching barriers and inducements on customer loyalty SHW Chuah, PA Rauschnabel, M Marimuthu, R Thurasamy, B Nguyen Journal of Service Theory and Practice, 2017 | 66 | 2017 |
| The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing B Nguyen, L Simkin Journal of marketing management 33 (1-2), 1-6, 2017 | 63 | 2017 |
| Exploring electronic word-of-mouth (eWOM) in the consumer purchase decision-making process: the case of online holidays–evidence from United Kingdom (UK) consumers CH Chen, B Nguyen, PP Klaus, MS Wu Journal of Travel & Tourism Marketing 32 (8), 953-970, 2015 | 63 | 2015 |
