| Wearable technologies: The role of usefulness and visibility in smartwatch adoption SHW Chuah, PA Rauschnabel, N Krey, B Nguyen, T Ramayah, S Lade Computers in Human Behavior 65, 276-284, 2016 | 367 | 2016 |
| A review of customer relationship management: successes, advances, pitfalls and futures B Nguyen, DS Mutum Business Process Management Journal, 2012 | 273 | 2012 |
| Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability B Nguyen, X Yu, TC Melewar, J Chen Industrial Marketing Management 51, 11-25, 2015 | 211 | 2015 |
| Consumer-based chain restaurant brand equity, brand reputation, and brand trust SH Han, B Nguyen, TJ Lee International Journal of Hospitality Management 50, 84-93, 2015 | 191 | 2015 |
| Constituents and consequences of smart customer experience in retailing SK Roy, MS Balaji, S Sadeque, B Nguyen, TC Melewar Technological Forecasting and Social Change 124, 257-270, 2017 | 186 | 2017 |
| Exploring the corporate image formation process MA Tran, B Nguyen, TC Melewar, J Bodoh Qualitative Market Research: An International Journal, 2015 | 169 | 2015 |
| Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education: A special section J Hemsley-Brown, TC Melewar, B Nguyen, EJ Wilson Journal of Business Research 69 (8), 3019-3022, 2016 | 149 | 2016 |
| Health and cosmetics: Investigating consumers’ values for buying organic personal care products E Ghazali, PC Soon, DS Mutum, B Nguyen Journal of Retailing and Consumer Services 39, 154-163, 2017 | 130 | 2017 |
| A framework of place branding, place image, and place reputation: Antecedents and moderators P Foroudi, S Gupta, P Kitchen, MM Foroudi, B Nguyen Qualitative Market Research: An International Journal, 2016 | 121 | 2016 |
| Are you providing the “right” customer experience? The case of Banca Popolare di Bari P Klaus, M Gorgoglione, D Buonamassa, U Panniello, B Nguyen International Journal of Bank Marketing, 2013 | 115 | 2013 |
| Exploring the role of the online customer experience in firms' multi-channel strategy: An empirical analysis of the retail banking services sector P Klaus, B Nguyen Journal of Strategic Marketing 21 (5), 429-442, 2013 | 113 | 2013 |
| Constructing online switching barriers: examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers E Ghazali, B Nguyen, DS Mutum, AA Mohd-Any Electronic Markets 26 (2), 157-171, 2016 | 92 | 2016 |
| Internet of things capability and alliance: Entrepreneurial orientation, market orientation and product and process innovation X Yu, B Nguyen, Y Chen Internet Research, 2016 | 91 | 2016 |
| Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty S Molinillo, A Japutra, B Nguyen, CHS Chen Marketing Intelligence & Planning, 2017 | 89 | 2017 |
| The Internet of Things (IoT) and marketing: the state of play, future trends and the implications for marketing B Nguyen, L Simkin Journal of Marketing Management 33 (1-2), 1-6, 2017 | 88 | 2017 |
| Retail fairness: Exploring consumer perceptions of fairness towards retailers’ marketing tactics B Nguyen Journal of Retailing and Consumer Services 20 (3), 311-324, 2013 | 85 | 2013 |
| The integrity challenge of the Internet-of-Things (IoT): on understanding its dark side D De Cremer, B Nguyen, L Simkin Journal of Marketing Management 33 (1-2), 145-158, 2017 | 83 | 2017 |
| The dark side of CRM: advantaged and disadvantaged customers B Nguyen, L Simkin Journal of Consumer Marketing, 2013 | 83 | 2013 |
| Brand ambidexterity and commitment in higher education: An exploratory study B Nguyen, X Yu, TC Melewar, J Hemsley-Brown Journal of Business Research 69 (8), 3105-3112, 2016 | 76 | 2016 |
| Luxury fashion brands: factors influencing young female consumers’ luxury fashion purchasing in Taiwan MSS Wu, I Chaney, CHS Chen, B Nguyen, TC Melewar Qualitative Market Research: An International Journal, 2015 | 75 | 2015 |
TC MelewarProfessor of Marketing and Strategy, Middlesex UniversityVerified email at mdx.ac.uk
