| Do norms matter in marketing relationships? JB Heide, G John Journal of marketing 56 (2), 32-44, 1992 | 3785 | 1992 |
| Interorganizational governance in marketing channels JB Heide Journal of marketing 58 (1), 71-85, 1994 | 3779 | 1994 |
| Alliances in industrial purchasing: The determinants of joint action in buyer-supplier relationships JB Heide, G John Journal of marketing Research 27 (1), 24-36, 1990 | 3532 | 1990 |
| Transaction cost analysis: Past, present, and future applications A Rindfleisch, JB Heide Journal of marketing 61 (4), 30-54, 1997 | 3128 | 1997 |
| The role of dependence balancing in safeguarding transaction-specific assets in conventional channels JB Heide, G John Journal of marketing 52 (1), 20-35, 1988 | 2439 | 1988 |
| Opportunism in interfirm relationships: Forms, outcomes, and solutions KH Wathne, JB Heide Journal of marketing 64 (4), 36-51, 2000 | 2061 | 2000 |
| The shadow of the future: Effects of anticipated interaction and frequency of contact on buyer-seller cooperation JB Heide, AS Miner Academy of management journal 35 (2), 265-291, 1992 | 2027 | 1992 |
| Controlling supplier opportunism in industrial relationships RL Stump, JB Heide Journal of marketing research 33 (4), 431-441, 1996 | 1145 | 1996 |
| Vendor consideration and switching behavior for buyers in high-technology markets JB Heide, AM Weiss Journal of marketing 59 (3), 30-43, 1995 | 1013 | 1995 |
| Specific investments in marketing relationships: Expropriation and bonding effects AI Rokkan, JB Heide, KH Wathne Journal of marketing research 40 (2), 210-224, 2003 | 826 | 2003 |
| Information asymmetry and levels of agency relationships DP Mishra, JB Heide, SG Cort Journal of marketing Research 35 (3), 277-295, 1998 | 802 | 1998 |
| Relationship governance in a supply chain network KH Wathne, JB Heide Journal of marketing 68 (1), 73-89, 2004 | 801 | 2004 |
| Choice of supplier in embedded markets: relationship and marketing program effects KH Wathne, H Biong, JB Heide Journal of marketing 65 (2), 54-66, 2001 | 681 | 2001 |
| Interfirm monitoring, social contracts, and relationship outcomes JB Heide, KH Wathne, AI Rokkan Journal of marketing Research 44 (3), 425-433, 2007 | 557 | 2007 |
| Performance implications of buyer-supplier relationships in industrial markets: a transaction cost explanation JB Heide, RL Stump Journal of Business Research 32 (1), 57-66, 1995 | 555 | 1995 |
| The nature of organizational search in high technology markets AM Weiss, JB Heide Journal of marketing research 30 (2), 220-233, 1993 | 544 | 1993 |
| Plural governance in industrial purchasing JB Heide Journal of marketing 67 (4), 18-29, 2003 | 469 | 2003 |
| Friends, businesspeople, and relationship roles: A conceptual framework and a research agenda JB Heide, KH Wathne Journal of Marketing 70 (3), 90-103, 2006 | 402 | 2006 |
| Managing promotion program participation within manufacturer–retailer relationships JP Murry Jr, JB Heide Journal of marketing 62 (1), 58-68, 1998 | 333 | 1998 |
| The organization of regional clusters SJ Bell, P Tracey, JB Heide Academy of Management review 34 (4), 623-642, 2009 | 305 | 2009 |
